slowly but surely change is/will occur. The science is there- pressure is coming from the scientific community, health agencies, and now the media. Govt and companies are at bat,
given Coke's and Sodastream's most recent qtr, the consumer is slowly changing.
http://www.marketwatch.com/story/so...fall-as-us-performance-disappoints-2014-10-07
SodaStream International Ltd.
SODA, +1.61% on Tuesday warned that its third-quarter revenue would fall far short of estimates, weighed down by a slump in demand in the United States. "We are very disappointed in our recent performance," Chief Executive Daniel Birnbaum said in a statement. "Our U.S. business underperformed due to lower-than-expected demand for our soda makers and flavors which was the primary driver of the overall shortfall in the third quarter." The Israeli drinks company said the results "
are a clear indication that we must alter our course.
http://www.reuters.com/article/2014/07/22/us-cocacola-results-idUSKBN0FR16420140722
Coca-Cola Co is still grappling with a problem even as sales of traditional Coke rise in North America: U.S. consumers are drinking less diet soda. The world's largest soda maker said on Tuesday that global sales volume rose 3 percent in its second quarter, boosted by growth in sparkling beverages. Sales were helped in part by the fact that Easter fell in the second quarter this year.
But Coke reported lower-than-expected quarterly revenue as sales volume in North America, its biggest market, was flat
partly because of a decline in diet Coke sales. JP Morgan analysts had expected volume to be up 1 percent to 2 percent in North America, which accounted for 45 percent of total revenue in the second quarter.
Coke's Chairman and Chief Executive Officer Muhtar Kent said that while the drop in diet Coke sales had improved from the first quarter, "we recognize we have more work to do here."
and the big sending us a promise......
http://fortune.com/2014/09/23/coke-pepsi-snapple-sugar/
Coca-Cola
KO -0.72% , PepsiCo
PEP 0.39% , and Dr Pepper Snapple
DPS -1.14%
pledged on Tuesday to cut beverage calories consumed per person in the United States by 20% by 2025, through a mix of marketing, distribution and packaging, in tacit recognition of their role in the American obesity crisis.