Here's a link to the web site at covers.com that explains a little bit about a topic that we have been discussing in this forum lately. It used to be that the public was on the Bulls so it was profitable to fade the Bulls. Now it's the Lakers' turn.
http://www.covers.com/includes/articles.aspx?theArt=21205&tid=25&t=2
http://www.covers.com/includes/articles.aspx?theArt=21205&tid=25&t=2