IMO only these guys are very good major marketers with history of big spending and fat personal paychecks(admin costs)!!! The product itself looks very good.....I may play in and out....Aloha!
Fiscal Years ended December 31, 2012 and December 31, 2011
Summary:
Twelve months Ended December 31, 2012 | Twelve months Ended December 31, 2011 | |||||||
Sales | $ | 1,854,407 | $ | 953,556 | ||||
Cost of goods sold | 1,152,098 | 1,236,730 | ||||||
Gross Margin | 702,309 | (283,174 | ) | |||||
Operating expenses | 3,382,775 | 2,424,334 | ||||||
Profit (loss from Operations) | (2,680,466 | ) | (2,707,508 | ) | ||||
Interest expense | (214,950 | ) | - | |||||
Net Loss | $ | (2,895,416 | ) | $ | (2,707,508 |
Sales
During the year ended December 31, 2012 we recorded sales of $1,854,407 compared with $953,556 for the year ended December 31, 2011. We attribute the year over year doubling of sales to our expanded marketing efforts, wider distribution, and increased brand recognition by consumers.
Cost of Goods Sold
We recorded cost of goods sold of $1,152,098 for the year ended December 31, 2012 versus cost of goods sold of $1,236,730 for the year ended December 31, 2011. The major cost components, and respective percentage cost by revenue ratios, by period for the year ended December 31, 2013 versus the year ended December 31, 2012 within cost of goods sold were as follows: (i) outsourced manufacturing costs totaled $489,982, or 26.4% of revenue, versus $550,102, or 57.7% or revenue; (ii) customer shipping totaled $134,303, or 7.2% of revenue, versus $69,425, or 7.3% of revenue; inventory delivery costs totaled $123,304, or 6.6% of revenue, versus $127,560, or 13.4% of revenue; and packaging costs totaled $423,925, or 22.9% of revenue, versus $368,461, or 38.6% of revenue.
We attribute the comparative improvements in the ratios of: (i) outsourced manufacturing costs to revenue; (ii) inventory delivery costs to revenue; and (iii) packaging costs to revenue, to lower cost supplier arrangements we negotiated during fiscal 2012.
Research and Development
Research and development costs respectively decreased moderately to $34,850 for the year ended December 31, 2012 versus $48,179 for the year ended December 31, 2011. This decrease was primarily attributable to lower usage of laboratory facilities for product analysis.
Advertising and Marketing
Advertising and marketing costs increased substantially during the year ended December 31, 2012 to $757,087 versus $211,209 for the year ended December 31, 2011. These increase was primarily attributable to our higher use of in-store customer demos, the costs for which increased from $111,026 in fiscal 2011 to $556,847 in fiscal 2012.
General and Administrative
General and administrative costs increased moderately to $2,590,838 for the year ended December 31, 2012 from $2,164,946 for the year ended December 31, 2011. This increase was primarily attributable to: (i) payroll & management fees, which totaled $1,110,585 for 2012 versus $569,763 for 2011; (ii) stock based compensation which totaled $424,687 for 2012 versus $270,506 for 2011; and a general increase in operating expenses due to higher activity levels characterized by the increase in utilities to $87,040 for 2012 versus $50,193 for 2011.
Read the full sec report.......http://www.sec.gov/Archives/edgar/data/1527355/000112785514000016/konared8ka2100413.htm
Your up a good bit already RoofTop nice job.......Are you going to let it
ride? Below is a link about it...I may look into this one and check
their share structure and debt if any sounds interesting. Good Luck.
Read the report on $KRED....
http://www.kredreport.com/
Good luck with this one RoofTop but be cautious as this looks like a
huge pump and dump. News out this AM probably go up for awhile
but when it reverses it will be fast and hard imo. You got in at a
good time and can make a nice little profit if you sell in to the news.
huge pump and dump. News out this AM probably go up for awhile
but when it reverses it will be fast and hard imo. You got in at a
good time and can make a nice little profit if you sell in to the news.
http://us.rd.yahoo.com/finance/exte...on-company-could-drop-70-percent?source=yahoo
Be careful!!! The best time to get in was at .76 and get out! These guys are MASTER MARKETERS with a squeeze page, ect.
Although, I'm not always right, I l've certainly been wrong in the past, the facts remain, look at the company before they were Kred! Enjoy!
Be careful!!! The best time to get in was at .76 and get out! These guys are MASTER MARKETERS with a squeeze page, ect.
Although, I'm not always right, I l've certainly been wrong in the past, the facts remain, look at the company before they were Kred! Enjoy!
