Using this week's Dallas/Washington game as an example, when bb indicates that he
needs Dallas at this point, he's telling us that so far he's been taking lopsided action on Washington - thus, if the pattern holds, he would end up
needing Dallas to win in order to payout less.
If I choose to play what bb
needs, I'm fading his clientele's consensus. If I fade or bet against what bb needs, I'm wagering along with his clientele's consensus.
Note though that this is an early post, and bb has included a disclaimer that things could change as more wagers come in. So it's best to keep an eye out for updates as the week progresses.