Desperate WNBA to force players to advertise on front of jerseys

Presto · Jun 1, 2009

Liberty could join Mercury with sponsor logo on jerseys

<dl class="byline">BY KIMBERLEY A. MARTIN |kimberley.martin@newsday.com<dd>9:23 PM EDT, June 1, 2009</dd></dl>  The Liberty soon might follow in the footsteps of the Phoenix Mercury, which has announced plans to emblazon the front of its players' jerseys with the name of a corporate sponsor in an unprecedented multi-million-dollar deal.

http://www.newsday.com/sports/basketball/ny-spliberty0212831054jun01,0,5732752.story

NEW YORK -The Phoenix Mercury and LifeLock have entered a multi-year marketing partnership to launch the first-ever branded jersey in <nobr style="font-weight: normal; font-size: 100%;" id="itxt_nobr_1_0">WNBA

</nobr> or NBA history, it was announced today by Phoenix Mercury President and COO Jay Parry and LifeLock CEO Todd Davis at a press conference at the <nobr style="font-weight: normal; font-size: 100%;" id="itxt_nobr_1_1">NBA

</nobr> Store in New York City. LifeLock is an industry leader in identity theft protection.

http://www.oursportscentral.com/services/releases/?id=3833379

HacheMan · Jun 1, 2009

A bit odd, but not a bad idea when you think about it.....

Presto · Jun 1, 2009

Instead of a double digit player number, I want to see them put their SS# on jersey. What better way to show support for Lifelock.

Presto · Jun 1, 2009

I forgot to mention, when they were talking about this on the radio they were saying the logo is front and center. They are now basically the PHX Lifelock.

michael777 · Jun 1, 2009

i need a wnba lock :howdy:

SunDodger · Jun 1, 2009

A lot of soccer teams do this in Europe.

The WNBA is heavily subsidized by the NBA. And with the NBA struggling financially a lot more than they are letting on, this not suprising.

hosnatcher · Jun 1, 2009

onemwtheone · Jun 1, 2009

I would think Snap-On Tools would be a sponsor.

gtc08 · Jun 1, 2009

like the other guy said, all of europe pro teams do this, and im very surprised the leagues havent picked up hereyet.

im pretty sure MLS does it heretoo

Drewgasm · Jun 1, 2009

hosnatcher said:

LOL

Fuckin Sweet!

gtc08 · Jun 2, 2009

the wnba actually has some good looking girls.

here's my top 5, in no particular order

lauren jackson

diana taurasi

sue bird

candace parker

candice wiggins

quantumleap · Jun 2, 2009

Diana Taurasi??? She looks like a man!@!

quantumleap · Jun 2, 2009

onemwtheone said:
I would think Snap-On Tools would be a sponsor.

OccamsRazor · Jun 2, 2009

Take the fucking jerseys off! Duh

Womens Tit Basketball Association WTBA

:brazilian

beejmi · Jun 2, 2009

I believe we will eventually see the day where at sporting events you will hear (example) "Now batting for the Phillies, brought to you by Home Depot, Ryan Howard".