The IP addresses and locations from both the United Kingdom and Singapore were the same. One member of the group who were being observed over a four month period changed currencies from Sing Dollars to British Pounds, by opening a new account. Over time they became less cautious and would make the same plays at the same times from their accounts.
Fortunately, at this period in time, we did not offer referral and/or deposit bonuses to clients accounts, so there was no opportunity to abuse the situation on their part.
The clients concerned were phoned and informed that only one account would be permitted. There is no such thing as a Don Best for soccer, and the Asian Handicap style of soccer betting is probably the best on offer from a punters perspective. The vast majority of their plays were on this event. A 30 second gap would seperate a wager being placed from one account followed by another.
One member of this group has posted here before bck in 2001 or 2002. Our experience occured in 2000, when we first started offering Asian Handicap betting on soccer, and it was one experience of several that I have had with this. Some syndicates from China would have up to 20 members but were easily detected due to the similarity in Login ID's and name variations (Spelling / Geographical Address / IP Address) and prevented from placing extremely large wagers by phone, and made Internet clients only.
This bears no comparison to the experience of companies dealing with American Sports. The principles are similar but the lesson remains the same. A bookmaker betting for the first time on a particular betting avenue has to exercise extreme caution.
Depending on Geographical locations, there appears to be a clear preference for Sports, eg. Scandinavians tend to like Athletics, Hockey, Tennis, Asians love Soccer, whereas the United States is sufficiently provided for by its own domestic sports offering that there is no need to look at Global Sports, In the UK, there is a huge interest in Golf wagering. Sometimes targetting one audience exclusively can cause a lot of harm and leave no opportunity to balance wagering liabilities and potential losses.
Finally, I conclude, the less bookmakers look at a Sport, the greater disdvantage they have. I include Sports such as Tennis, Golf, Darts, Snooker and Rugby under that avenue, where there are more differences in opinion throughout the industry, although this will change over time, as information in real time becomes more accessible and cheaper.
