VANCOUVER, British Columbia, Jan. 13 /PRNewswire/ -- In the face of a
sluggish economy and decreased consumer spending, a growing number of
retailers are beating the odds by infusing their establishments with a
synthetic human pheromone designed to stimulate sales. Originally contracted
to design a specialized pheromone compound for use by a major Las Vegas
casino, Vancouver-based Enhanced Air Technologies (EAT) is pioneering the
field. The firm has released its Commercaire (http://www.commercaire.com) pheromone,
a powerful compound that causes consumers to feel a subconscious sense of
comfort and security, which in turn causes them to stay longer and ultimately
spend more.
Odorless and airborne, pheromones are produced naturally by most species
of insects and animals, including humans. The Vomeronasal Organ (VNO) within
the nose detects pheromones emitted by other people and sends response signals
to the hypothalamus, the brain's center of emotions. Different pheromones
trigger different responses that are rooted deeply in instinct. EAT
researchers have identified and synthesized a proprietary pheromone that
instills a sense of comfort and security in humans.
"The compound doesn't cause consumers to get into a spending frenzy so
much as it causes them feel more at ease in an environment and more receptive
to sales messages," says Nigel Malkin, Director of Development. Consumers
also tend to return more frequently to establishments infused with
Commercaire. "At a subconscious level, the sense of comfort and security
instilled by the compound causes consumers to have positive memories of any
environment in which they are exposed to it. They're more likely to return as
a result," says Malkin.
Already in use by several major casinos, the company's client base has
seen a rapid increase into several non-gaming related industries. "We're now
seeing huge demand from other sectors, especially in the retail and restaurant
industries," says Malkin. "Our clients are reporting increases in their bottom
lines across the board." Other high demand markets include night clubs and
auto dealerships.
Commercaire is suspended in a gel that evaporates into the air over time
with the aid of EAT's air distribution systems. Although Commercaire is
unscented, EAT has produced scented 'private label' versions of its product
for four major retailers. "Our air distribution systems provided a solution
for dispersing our clients' branded scents more effectively," says Malkin.
sluggish economy and decreased consumer spending, a growing number of
retailers are beating the odds by infusing their establishments with a
synthetic human pheromone designed to stimulate sales. Originally contracted
to design a specialized pheromone compound for use by a major Las Vegas
casino, Vancouver-based Enhanced Air Technologies (EAT) is pioneering the
field. The firm has released its Commercaire (http://www.commercaire.com) pheromone,
a powerful compound that causes consumers to feel a subconscious sense of
comfort and security, which in turn causes them to stay longer and ultimately
spend more.
Odorless and airborne, pheromones are produced naturally by most species
of insects and animals, including humans. The Vomeronasal Organ (VNO) within
the nose detects pheromones emitted by other people and sends response signals
to the hypothalamus, the brain's center of emotions. Different pheromones
trigger different responses that are rooted deeply in instinct. EAT
researchers have identified and synthesized a proprietary pheromone that
instills a sense of comfort and security in humans.
"The compound doesn't cause consumers to get into a spending frenzy so
much as it causes them feel more at ease in an environment and more receptive
to sales messages," says Nigel Malkin, Director of Development. Consumers
also tend to return more frequently to establishments infused with
Commercaire. "At a subconscious level, the sense of comfort and security
instilled by the compound causes consumers to have positive memories of any
environment in which they are exposed to it. They're more likely to return as
a result," says Malkin.
Already in use by several major casinos, the company's client base has
seen a rapid increase into several non-gaming related industries. "We're now
seeing huge demand from other sectors, especially in the retail and restaurant
industries," says Malkin. "Our clients are reporting increases in their bottom
lines across the board." Other high demand markets include night clubs and
auto dealerships.
Commercaire is suspended in a gel that evaporates into the air over time
with the aid of EAT's air distribution systems. Although Commercaire is
unscented, EAT has produced scented 'private label' versions of its product
for four major retailers. "Our air distribution systems provided a solution
for dispersing our clients' branded scents more effectively," says Malkin.
