The media reaction: Ho-hum, just a Kerry sweep
<!-- Deck -->[font=times new roman, times, serif]If Bush had won all three debates, would the pundits have been so reserved?[/font]
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<!-- Byline -->[font=Verdana, Arial, Helvetica, sans-serif]By Eric Boehlert[/font]
[font=Verdana, Arial, Helvetica, sans-serif]Oct. 13, 2004 | [/font]
[font=times new roman, times, serif]It's hard to imagine that if an array of instant poll results spread over three debates and two weeks showed that John Kerry had failed to win a single survey, let alone a single debate, that Wednesday night's media spin would have been as hum-drum as it was, when polls once again revealed Kerry had bested president Bush for the third time in as many tries. And Kerry did so with relative ease. According to the CNN/Gallup survey, 52 percent of voters thought Kerry won the third and final debate, compared to 39 percent who gave it to president Bush. CBS's turn-around poll also gave it to Kerry, 39-25. ABC's instant poll was much closer -- 42-41 for Kerry -- but its pool of respondents was weighted more heavily towards Republicans.
For Kerry, it's a rather startling and completely unforeseen achievement, considering Bush entered the final stretch season with an unblemished career debate record and had been given high marks by the press for his debate message discipline and ability to connect with voters. Yet he went oh-for-three. Despite the consistent polling results, most of the assembled television pundits last night considered the debate to be a draw and suggested it would, in the end, have little impact on Election Day. Again, it's hard to imagine that the media response would have been so reserved if it were Bush completing a debate sweep. Either the pundits are right to discount the importance of the debates and that the last two presidential face-offs really were draws, or voters have been sending a clear message over the last two weeks, one that's been falling on deaf ears inside the media's Beltway. We'll know the answer to that question in 17 days.
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