$509,600,000: Estimated money that Fox made from national Super Bowl LI commercials, including overtime, according to iSpot.tv.
Nevada's sports books handled a record $138,480,136 in bets on Super Bowl LI, nearly $6 million more than last year's $132,545,587., according to the state's Gaming Control Board. The books showed a profit of $10,937,826 for a hold percentage of 7.9 percent. The book's total win is the seventh most since records started being kept in 1991.