Bookmaking 101

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I know three people here in Vegas that have been cut off in two weeks from offshore accounts. They didn't bet the Don Best screen just to follow the moves, they bet them because they saw the lines moving and wanted to get a decent number on games they liked before the line moved too much. Isn't that obviously what most people with half a brain would do? Seems this season the offshore books are really just dumping people left and right since there is so much new business coming on. We all talked about this situation this year and it reminded me of some things I learned about a decade ago.

It seems to me that bookies at these places booting people out never took bookmaking 101. Seems they spend all their time figuring out how each individual player did and ignoring what they are supposed to pay attention to, the houses overall ledger. When I was much younger I had a neighbor that was a bookie. I pestered him enough about it because I wanted to bet, but also wanted to be involved in sports betting. Finally he agreed and started bookin my big whopping $22 bets and even gave me the whole lesson on the business. Seems he had been doing it for 23 years in Southern California and never been caught once. He came from New Jersey fully trained from the battleground out there and taught me a lot of lessons both about his side of the business and on getting the best of it betting as well. Lesson number one to me was: a good bookmaker knows he is doing well when he has lots of decisions! This goes contrary to what all these bookies are learning today. They act like keeping a balanced book is their job. A good book will tell you its not necessarily the job you are there for. A good book doesn't really want decisions, but he knows that if he has them he is usually getting a lot of action. He doesn't mind that because if you get enough action on a game, a decision won't really hurt you. You are often in a position where you are getting 2-1 on your money so even if the wise guys were against you, you still know they don't pick at 67% or better so you are safe in the long run. In the end the juice makes the money whether its balanced book or by enough decisions going your way. Another lesson he told me was good players don't get bounced by real bookies. Fake books as he called them are gamblers (sound familiar Sting?) They are basically gambling that their customers don't know diddly and he will win more than his fair share. He boots winners trying to get the gamblers, but he takes a big risk doing this. The suckers tend to bet on the same sides. If the suckers get lucky one weekend the book can get absolutely crushed if he doesn't have smarter players around, who amazingly seem to be on the other side of the suckers more often than not. After all think about the math, the suckers are going to pick the losing sides and more likely the wise money goes to the winning side. It doesn't work out perfectly, but the theory works in the long run.

So these books booting out "professional players" are breaking two very obvious rules to any real bookmakers. Notice that almost everyone of these places booting out winners is just some investor group hiring some guy out of Vegas who learned things wrong? Most of the books with real old-timers are out welcoming in the smart money and putting limits on it, just the way any Jersey bookmaker would teach you. In their race to say "we take the largest bets" these shops are forced to break pretty important bookmaking rules and I would be a bit afraid of some of them should they have an absolutely disastrous weekend. Their only saving grace is that they have post up funds that can cushion them until the tide turns, but one day that may not even be enough.
 

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A VERY GOOD READ FROM 3 YEARS AGO!!
TAKE NOTE WANNA BE BOOKMAKERS!!
 

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"if the money is good, then book em"

not so famous quote of a long-time bookmaker i know.......
 

Doin' the life thing...
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Very good read. Wildbill is a good asset to this site, too bad he hasn't been around lately.

Simply said truths

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I KNOW. THAT IS WAY I SEARCHED THREE YEARS OF THREADS TO COME UP WITH SOMETHING NOTEWORTHY.
 

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Bottom line:

"Those who don't welcome winner$, don't deserve losers." -SPIVE

Those who boot winners are obviously NOT "properly" booking or as I call it, "brokering" action.

The objective of the game from a Bookmaking perspective is all about ACTION or VOLUME.

Booting winners or "reliable" action defeats the objective of the game. Always a bad decision from a business perspective.

Contrary to what many here believe, booting winners is an admission of a WEAK (not strong) business structure, centered upon individuals, which do not have the ability to properly manage/operate the "exchange" of sports action.

Most Bookmakers offer wide-straddles (e.g. 20-cent), which not only offer a greater profit potential, but also a larger “error” margin of numbers/odds and their associated movements.

Think about this...

Do you believe a Bookmaker really knows what he is doing when he operates his business under the greater profit potential and error margins offered by 20-cent straddles and has to resort to eliminating action by booting winners? Now, combine this with the historical statistical fact that nearly 99% of all those who gamble ultimately lose.

I don’t know about you, but if 99% if the gamblers understood that if they should happen to win, that their winnings would be of a limited amount, as determined by such an incompetent price-gouging Bookmaker. Why would a Punter feel so compelled to give such incompetence business in the first place? A token post-up bonus seems to hook most fish here.

Again, those who don't welcome winner$, don’t deserve losers...they pose an undue RISK to your capital.

Wild Bill is talking about “old-school” Bookmaking here, which was built upon the foundation of 20-cent straddles. However, a worldwide market is now available through the wonders of Computers and the Internet. As such, a much broader gambling market is now obtainable, as opposed to the “local” community of the “old-school” days.

Because of the Internet and this new ability to reach millions worldwide, the “old-school” Bookmaker has been afforded a tremendous opportunity never capable of being realized during the entire history of Bookmaking. However, such a worldwide business opportunity has also created competition. Competition is what will continue to change the “old-school” foundation of 20-cent straddles. People when the product is the same, it all comes down to price.

The “new-school” of Bookmaking will eventually be similar to what we know today as the Stock Exchange only it will be a Sports Exchange. Such an Exchange will have the capabilities of balancing out action at reduced competitive straddles. Increases in volume/action and a much more efficient operation will offset the “old-school” 20-cent straddles.

The “Sharps” will become the exchange “Specialists,” the Bookmakers will remain Brokers and 99% of the Punters will continue their losing ways. Thus ending the “old-school” ways of “brokering” sports action as we’ve always known it.

The exchange will be formed by a collaboration of worlds biggest Bookmakers, leaving behind the local Chaps and the incompetent 20-cent joints who currently escort winning Customers to the exits.

Evolution did not occur overnight, yet the dawn is breaking upon a new era and method of brokering sports action…and it will all be for the better.

Finally, those who don't welcome winner$, don't deserve losers...they will eventually go the way of the dinosaurs.

Bookmaking 102.
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[This message was edited by SPIVE on May 31, 2003 at 04:03 AM.]
 

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The biggest problem with "local bookies" is the mentality (when a player wins) is Who is he going to bet next week or tomorrow night etc. They do not want a player that does not continually give them "action", which is why internet wagering is better-IMO!

Oh and yes--hope to read more of Wild Bll. His opinions are always a GOOD READ!
 

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