BoDog "key to success" can be expressed is some few words:
FVCK THE SERIOUS PLAYER.
And the model has nothing new. BoS and SBG have been applying it for years.
How can you afford outrageous marketing campaigns? Pay no winners. That is the sad truth.
Is there anything wrong with it? I thought so in the beginning, but people seem to love it. Check out Bitch Stiles and the many schills in the forums...
I'm afraid that in the world of the offshore consolidation, the serious player will have very little outs, if any at all. Why would they cater to pros, if it's as easy as booting them out?
And don't get me wrong, BoDog is financially healthy, not as healthy as BoS... but they might get there.