lot of these executives already have their plans locked in, who wouldn't go if the company or sponors are throwing free tickets, free accomodations, free partying and drinks their way?
Buddy of mine went with his family down to Houston for the game couple years back. It's ridiculous how much these guys are wined and dined.
Detroit might be a shitty area for the 'Bowl, but I don't think it's going to deter the executive that's even a little interested in the game.