They seem to be costly by conventional wisdom ? Didn't seem to bring many customers to BCN in the year ( ?) it hung here !
To me the best advertising is word of mouth. The books get constantly discussed on every forum. Mansion had banner, yanked it. I don't see ads anywhere but highly discussed. 5 Dimes gets good word of mouth, also !
Seems high-volume advertising is needed for the lower outfits like BOS, SIA, MyBookie, Bodog. Many good books also advertise, I guess that works for books (like Bodog, SIA) seeking the "recreational" player.
I prefer advertising the way Skybook and Hollywood do it... sponsoring contests. Sites like this don't need a Pinny banner, the new players will find Pinny if they read the forums.
Heavy advertising is needed to sell junk products, all that stuff on TV for $19.99, which is all crap !
Good products sell themselves ! The best pizza joint in town doesn't bombard you with fliers on your windshield... you go there and wait in line for an hour to get in the place , because of their word-of-mouth reputation !
Beware of the book that advertises too much, offers too much bonus stuff, etc.
The Pinny/ Mansion style is the way it's going to go, IMO !
To me the best advertising is word of mouth. The books get constantly discussed on every forum. Mansion had banner, yanked it. I don't see ads anywhere but highly discussed. 5 Dimes gets good word of mouth, also !
Seems high-volume advertising is needed for the lower outfits like BOS, SIA, MyBookie, Bodog. Many good books also advertise, I guess that works for books (like Bodog, SIA) seeking the "recreational" player.
I prefer advertising the way Skybook and Hollywood do it... sponsoring contests. Sites like this don't need a Pinny banner, the new players will find Pinny if they read the forums.
Heavy advertising is needed to sell junk products, all that stuff on TV for $19.99, which is all crap !
Good products sell themselves ! The best pizza joint in town doesn't bombard you with fliers on your windshield... you go there and wait in line for an hour to get in the place , because of their word-of-mouth reputation !
Beware of the book that advertises too much, offers too much bonus stuff, etc.
The Pinny/ Mansion style is the way it's going to go, IMO !