When they signed CC & Burnett, Swisher ( lost Abreu/Giambi) I knew people would be all over the yanks.
I am not a baseball guy, but fans/gamblers tend to buy the hype when teams sign somebody ( like the redskins).
You even see it in the video games. If Adalis Thomas has a pretty good year for Baltimore he will be seen as a good player. If Thomas ( or anybody else) has a good year and then signs a monster deal with the Patriots (Redskins or other team), then you see his rating boost up.
Fans/video game programers/who ever go nuts when they see the contracts these guys sign, hear the sports talk radio, and the hype 24-7... the yanks didn't even make the playoffs last year but then are the clear favorites to win it all... really?
Fade them at the start of the year ( CC especially) until people realize they aren't going 120-42