Okay lets start with......
First Fidelity: Fellas your Book has absolutely nothing
to offer a player (except a mail box full of junk mail).
I wish your Book would (between trips to the Post Office)
maybe take a look at your competition. Pinnacle, Olympic,
5 Dimes, ABC Islands, just to name a few. Some of these
competitors offer things like reduced juice (Pinnacle),
fast pay outs (Olympic), tons of wagering options (5 Dimes),
excellent Teasers (ABC Islands), ETC. Each has this silly
thing called a "niche". That is something that makes them
unique from one of their competitors like you. Your
marketing department needs to realize that all the mailers
and brochures are not alcohol. It's not like after four
brochures/mailers I'm going to find your Book any prettier.
First Fidelity: Fellas your Book has absolutely nothing
to offer a player (except a mail box full of junk mail).
I wish your Book would (between trips to the Post Office)
maybe take a look at your competition. Pinnacle, Olympic,
5 Dimes, ABC Islands, just to name a few. Some of these
competitors offer things like reduced juice (Pinnacle),
fast pay outs (Olympic), tons of wagering options (5 Dimes),
excellent Teasers (ABC Islands), ETC. Each has this silly
thing called a "niche". That is something that makes them
unique from one of their competitors like you. Your
marketing department needs to realize that all the mailers
and brochures are not alcohol. It's not like after four
brochures/mailers I'm going to find your Book any prettier.