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Oh Thank Heaven™
It’s <nobr>7-Eleven</nobr>® Day
Happy Birthday to Us!
Happy Slurpee® to You!
Happy Concert for Everyone!
<nobr>7-Eleven®</nobr>
Celebrates 83rd Birthday with 5 Million Free Slurpee Drinks and Free Online Train Concert
Just one week after our country celebrates its birthday, <nobr>7-Eleven</nobr>, Inc. customers across the country will raise their free 7.11-ounce Slurpee® drinks to salute the all-American convenience retailer. That’s because Sunday is July 11 – also known as 7/11 or <nobr>7-Eleven®</nobr> Day – the day when the world’s first convenience chain celebrates its birthday. 2010 marks 83 years since the company was founded in Dallas, Texas.
Participating <nobr>7-Eleven</nobr> stores across America and Canada will serve 5 million free Slurpee frozen carbonated beverages in special birthday cups on Sunday (while supplies last). “Slurpee-brations” and <nobr>7-Eleven</nobr> birthday parties are being held around the country with music, entertainment, prizes and food sampling. The convenience chain has been celebrating its birthday with free Slurpee drinks since its 75th anniversary celebration in 2002.
<nobr>7-Eleven</nobr> is also using its namesake day to kick off its second annual Slurpee® Battle of the Bands (BOTB) contest. Starting this Sunday, 12 home-grown musical groups will begin showcasing their talents and compete for semi-finalist status at four regional concerts.
The first concert takes place Sunday, July 11, at 7 p.m. in Los Angeles at The House of Blues on Sunset Strip where three of the bands will open for a performance by Train, the Grammy Award-winning mainstream rock group from San Francisco. In this virtual talent contest, fans can view all performances live online on Slurpee’s Facebook fanpage (
www.facebook.com/Slurpee) and vote for their favorite band at Slurpee.com. Voting is open for three days immediately after each event.
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