The Luxury of AURA
Motorola AURA Will Make Your Phone the Talk of the Town
Posted by MSN Tech and Gadgets on Saturday, January 10, 2009 2:14 AM
The economy may be at its worst in years, but Motorola thinks there's still a market for a bling mobile phone. The company says the handcrafted design of its new AURA handset shown at CES is "inspired by luxury watches." And it has a price to match: $2,000 when it becomes available later this year.
What makes the phone so spendy? According to Motorola, it's all in the numbers: 16 million colors in a circular display that has 300 dpi resolution, a 62-carat sapphire-crystal lens, 130 precision ball bearings that drive the assisted-opening blade, 700-plus individual components that include nickel/chrome-plated outer screws and a stainless-steel housing that features chemically etched textures and patterns and requires nearly two weeks to polish.
The AURA has the same coating used on luxury watches, and it features Motorola's CrystalTalk technology, which the company claims delivers "supreme clarity" and gives "deep resonance" to calls.
Of course, it has all of the other features of a normal phone, such as a 2 megapixel camera, a music player and Bluetooth so that you can use it hands-free in your Bentley.
-- Posted by Doug Newcomb, special to MSN Tech & Gadgets
Motorola AURA Will Make Your Phone the Talk of the Town
Posted by MSN Tech and Gadgets on Saturday, January 10, 2009 2:14 AM
What makes the phone so spendy? According to Motorola, it's all in the numbers: 16 million colors in a circular display that has 300 dpi resolution, a 62-carat sapphire-crystal lens, 130 precision ball bearings that drive the assisted-opening blade, 700-plus individual components that include nickel/chrome-plated outer screws and a stainless-steel housing that features chemically etched textures and patterns and requires nearly two weeks to polish.
Of course, it has all of the other features of a normal phone, such as a 2 megapixel camera, a music player and Bluetooth so that you can use it hands-free in your Bentley.
-- Posted by Doug Newcomb, special to MSN Tech & Gadgets