The cuter the girls the more WE all watch. Case in point, the World Champion womens soccer team. I never even watch mens soccer, but when I saw Hamm, Brandie and some of the hotties on the team I was hooked.
Make me the head of a Womens pro basketball team and I'll guarantee sky high TV ratings and gate records. I would have hotties on the teams, lipstick lesbians and hot chicks. We would probably be 0-50, but we would lead the league in Gate receipts, TV ratings and merchandise sales. Guarenteed. Sex sells