It's all about the surface area of the noodle. Spirals and shapes have more surface area than the traditional noodles, thus more flavor and hence a better taste.
It's either that or you're more fucked up now than the last time you ate the regular product and it just tastes really good.
funny you should ask.....and u probably wont believe this but i was drinking a juice box with it.....those Hi-C fruit punch juiceboxes and a box of spongebob macarooni......i am not drinking any jesus juice until tomorrow