Gambling value-wise, yes. As spectator sport, HELL NO!!!
General, the reason it's not liked by probably 95% of men is because the game is inferior in quality to the men's games, both NCAA and the NBA. Dunking is almost non-existent, layups are routinely missed, turnovers are rampant, and truly good players are rare. Their season runs during the late spring/early summer when a lot of people have a LOT better things to do than watch them play on TV - it's MLB time and also the outdoors beckons.
I've watched some games I had some action on, so it's not like I haven't given it a go, but IMHO this game will do best for female viewers, both women and children. Tennis doesn't affect me this way, but I would argue that it's the simple difference in athleticism and quality of play that lead guys not to watch - plus, we've just spent about 6 months watching the NBA and the colleges, and we need a rest.
p.s. Sorry, I feel the same way about the WNCAA games