<TABLE width=600 align=center><TBODY><TR><TD class=bodytext colSpan=2><TABLE><TBODY><TR><TD width=100>
Company</TD><TD title="View detailed price page" width=200>
BETonSPORTS PLC </TD><TD align=right width=300 rowSpan=4>
</TD></TR><TR><TD>
TIDM</TD><TD>BSS</TD></TR><TR><TD>
Headline</TD><TD>Expansion into South America</TD></TR><TR><TD>
Released </TD><TD>07:00 14-Dec-04</TD></TR><TR><TD>
Number</TD><TD>3553G</TD></TR></TBODY></TABLE></TD></TR><TR><TD colSpan=2>
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Embargoed for release: 7:00am, Tuesday 14th December 2004
BETonSPORTS PLC
Expansion into South America
BETonSPORTS PLC today announces that it has finalised terms to operate a joint venture casino in Guatemala, South America. BETonSPORTS will provide both virtual casino and sportsbook facilities at Hotel Melia, Las Americas, one of Guatemala’s premier Spa Hotels. BETonSPORTS will operate under the brand name ‘Loteriadeportiva’ (www.loteriadeportiva.com) at the new Hotel Melia casino.
David Carruthers, Chief Executive of BETonSPORTS, said: “We are delighted to be partnering this Joint Venture in Guatemala. With a population of 15 million people, and only 5 premier casinos in the country, this represents a very exciting opportunity for BETonSPORTS. We view South America as a whole, as a very attractive, and as yet largely untapped market, and in line with our stated strategy, we are currently evaluating a number of other opportunities in the region.”
Enquiries
Citigate Dewe Rogerson
Victoria Brough / Ginny Pulbrook +44 (0) 20 7638 9571
Ends
Notes to Editors
- <LI class=MsoNormal style="TEXT-ALIGN: justify; tab-stops: list 36.0pt; mso-list: l0 level1 lfo1">BETonSPORTS is one of the world’s leading on-line and telephone sportsbook and casino operator. The company admitted to trading on AIM, London Stock Exchange in July 2004 <LI class=MsoNormal style="TEXT-ALIGN: justify; tab-stops: list 36.0pt; mso-list: l0 level1 lfo1">The Group gained its first internet sportsbook operating licence in Antigua in 1997. At the peak of high season in the financial year ended 31 January 2004, it employed over 1,600 employees in Antigua, Costa Rica, the Dominican Republic and the United Kingdom <LI class=MsoNormal style="TEXT-ALIGN: justify; tab-stops: list 36.0pt; mso-list: l0 level1 lfo1">BETonSPORTS.com has been ranked the number one sportsbook by a number of leading industry organizations, including the Offshore Gaming Association (OSGA), the International Sports Book Council (ISBC) and Insiders Football Guide.
- Over 33 million sportsbook and casino bets were placed with the Group in the financial year ended 31 January 2004. This equates to more than one bet every second, and approximately 90% of all the bets it received were taken over the internet. Further information on the company can be found at www.betonsports.com
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