MSM said "woke" Gillette not losing customers and then this happened.....

rolltide · Jul 31, 2019

just 6 months ago Gillette ran a series of commercials showing white guys as the problem in their "toxic masculinity" ads featuring 43 men (42 white, 1 black) engaging in inappropriate behavior and 7 men (5 black, 2 white) as the woke hero figures

for all that virtue-signalling P&G, parent company of Gillette, was forced to write down $8 BILLION due to plummeting Gillette sales

..... get woke, go broke. fuck Gillette

[h=1]Gillette’s Controversial Ad Is Not Hurting Sales[/h]

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[FONT=&quot]January 23, 2019

today's reality: https://www.washingtontimes.com/news/2019/jul/31/gillettes-toxic-masculinity-ad-haunts-pg-as-shavin/
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[FONT=&quot]Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January.[/FONT]
[FONT=&quot]The year that Gillette launched its “We Believe” campaign and asked “Is this the best a man can get?” has coincided with P&G’s $8 billion non-cash writedown for the shaving giant.

“Perhaps P&G isn’t willing to come forward yet with the fact that they made a monumental error in assuming men would take the ‘toxic masculinity’ commercial well, but they should soon. The brand is damaged enough to lose billions, and men aren’t coming back, especially with cheaper alternatives embracing men for who they are and not assuming the worst about them.”

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Michelangelo · Jul 31, 2019

Hope they slit their throats.

Good MEN no longer use Gillette products.

roadreeler57 · Aug 1, 2019

Michelangelo said:
Hope they slit their throats.

Good MEN no longer use Gillette products.

I quit buying their products online after those ads.....They asked me why I dropped my shave membership & I told them why..

rolltide · Aug 3, 2019

No way this fella keeps his job......

[h=1]Gillette CEO: $8 Billion Loss over Woke Ads 'Worth Paying'[/h]
[h=2]Gillette CEO and president Gary Coombe is defending the $8 billion write-down Procter & Gamble experienced last quarter related to his brand, saying in a recent interview that it was “worth paying” and that he doesn’t mind alienating some customers.[/h]
“It was pretty stark. We were losing share, we were losing awareness and penetration, and something had to be done,” Coombe said. He said Gillette decided to “take a chance in an emotionally-charged way.”

“But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

Michelangelo · Aug 3, 2019

"small minority"

8 billion

F8k you asshole.

roadreeler57 · Aug 3, 2019

Better razor than Gillette
https://defenderrazor.com/

Serbone · Aug 3, 2019

rolltide said:
just 6 months ago Gillette ran a series of commercials showing white guys as the problem in their "toxic masculinity" ads featuring 43 men (42 white, 1 black) engaging in inappropriate behavior and 7 men (5 black, 2 white) as the woke hero figures

for all that virtue-signalling P&G, parent company of Gillette, was forced to write down $8 BILLION due to plummeting Gillette sales

..... get woke, go broke. fuck Gillette

Gillette’s Controversial Ad Is Not Hurting Sales

January 23, 2019

today's reality: https://www.washingtontimes.com/news/2019/jul/31/gillettes-toxic-masculinity-ad-haunts-pg-as-shavin/

Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January.
The year that Gillette launched its “We Believe” campaign and asked “Is this the best a man can get?” has coincided with P&G’s $8 billion non-cash writedown for the shaving giant.

“Perhaps P&G isn’t willing to come forward yet with the fact that they made a monumental error in assuming men would take the ‘toxic masculinity’ commercial well, but they should soon. The brand is damaged enough to lose billions, and men aren’t coming back, especially with cheaper alternatives embracing men for who they are and not assuming the worst about them.”