My Take on Overall Strategy & Themes
McCain shifted his approach tonight. He had a nice bump in the polls when he was able to successfully co-opt Obama's change theme over the last few weeks, until last week. But he shifted tonight and seemed to kind of go away from co-opting Obama's change meme. Instead, he went more back to his prior theme: the inexperience argument. That was McCain's original argument that for numerous reasons (cough cough Palin) they had kind of gone away from, primarily because it wasn't working and didn't work for Hillary. But now it's back to the "this guy is too risky" meme. But, while McCain did get in some decent jabs, if you were watching to see if Obama was presidential enough, whether he was competent enough, etc. you probably came away quite satisfied. He was calm and cool and confident.
The problem is McCain made his comeback by trying to co-opt Obama's message. I think he ran away from that tonight and that is a bad mistake for him.
Fits the helter skelter Obama campaign pattern, flailing away and movign back and forth while trying to figure out what might work. Meanwhile, Obama has been much more even, steady, consistent....he's been usiing the same themes and message for 19 months.
Correct me if I'm wrong, but I don't think the helter skelter approach has ever proven to be successful in politics.