My question is pretty simple--I have a friend who owns a sportsbook who is thinking of spending a lot of money on marketing throughout Canada. As a Canadian, do you feel that his money would be well spent or wasted? He asked me, and I thought it was a waste as Canadians overall prefer hockey and could have problems with the exchange rate. Any comments would be great as I am trying to help him avoid flushing a lot of coin down the drain.