The history of Bass Ale starts with the unique ingredient that sets it apart from other beers. The water at
Burton-on-Trent has been used for its unique flavoring by Benedictine monks since 1002. In his will a local nobleman,
Wulfric Spot, deeded lands and money to set up a Benedictine Abbey to protect the shrine of
St. Modwen. Little did he know that the monks would discover that the water at Burton-on-Trent made exceptionally good and strong beer. Hey, protecting a shrine is thirsty work! In 1777,
William Bass was quick to note this phenomenon and bought his own brewery to capitalize on the fact.
Not only is Bass water of old repute, but the
brewing process utilizes a unique system in which the active
yeast is culled from the
beer, after it has aided in the
fermentation process, and used in the next batch. To top it all off, Bass has the world's first
registered trademark; the red triangle that adorns their distinctive bottle. It was immortalized in 1914 when Picasso created his own
masterpiece from the image of the English one.