ATLANTA, Dec. 20 -- The latest evidence of poker’s continuing surge in popularity can be seen in the instant success of recently launched Bluff magazine. In only its second issue, Bluff has exceeded 150,000 in circulation to become the largest per issue circulation poker publication in the nation.
“I’ve never seen a new publication take off like this”, states Publisher and co-founder Eric Morris. “I’ve been involved in the launch of several successful magazines over the past nine years, and this kind of instant success is unprecedented.”
An 84% newsstand sell-through rate on Bluff’s premiere issue has opened the floodgates on newsstand demand. Bluff has gone from 7,000 newsstand copies at launch to over 70,000 with its second issue. Bluff is now carried by many of the major newsstand outlets across the country including Barnes & Noble, Borders, Walton Books, Books-A-Million, Wal-Mart (NYSE: WMT), Albertsons (NYSE: ABS), and Kroger (NYSE: KR). Bluff can also be found in over 100 card rooms in 21 states and at live poker events nationwide such as those produced by the fast-growing Amateur Poker League (www.amateurpokerleague.com).
What’s the secret to Bluff’s success? According to co-founder and self-described poker junkie, Eddy Kleid, “poker is hot right now, and bluff is providing the right mix of content to pique the interest of a new generation of poker player. Bluff is not just a compendium of poker strategy articles, it also focuses on the excitement surrounding the dream of becoming a professional poker player.” With features such as “Poker Like a Rock Star” (a day in the life of a hip 25 year-old poker superstar) and “Dan’s Diary” (the ongoing saga of an aspiring professional who dropped everything to give it his best shot), Bluff is the first pop culture poker publication to hit the market. “I think part of what makes Bluff so enticing is the fact that anyone can become the next star on the World Poker Tour, it doesn’t matter how old, tall, strong, or rich you are. Our goal is to get people excited about this poker.”
“I’ve never seen a new publication take off like this”, states Publisher and co-founder Eric Morris. “I’ve been involved in the launch of several successful magazines over the past nine years, and this kind of instant success is unprecedented.”
An 84% newsstand sell-through rate on Bluff’s premiere issue has opened the floodgates on newsstand demand. Bluff has gone from 7,000 newsstand copies at launch to over 70,000 with its second issue. Bluff is now carried by many of the major newsstand outlets across the country including Barnes & Noble, Borders, Walton Books, Books-A-Million, Wal-Mart (NYSE: WMT), Albertsons (NYSE: ABS), and Kroger (NYSE: KR). Bluff can also be found in over 100 card rooms in 21 states and at live poker events nationwide such as those produced by the fast-growing Amateur Poker League (www.amateurpokerleague.com).
What’s the secret to Bluff’s success? According to co-founder and self-described poker junkie, Eddy Kleid, “poker is hot right now, and bluff is providing the right mix of content to pique the interest of a new generation of poker player. Bluff is not just a compendium of poker strategy articles, it also focuses on the excitement surrounding the dream of becoming a professional poker player.” With features such as “Poker Like a Rock Star” (a day in the life of a hip 25 year-old poker superstar) and “Dan’s Diary” (the ongoing saga of an aspiring professional who dropped everything to give it his best shot), Bluff is the first pop culture poker publication to hit the market. “I think part of what makes Bluff so enticing is the fact that anyone can become the next star on the World Poker Tour, it doesn’t matter how old, tall, strong, or rich you are. Our goal is to get people excited about this poker.”
