I was watching today's edition of The Daily Show (Comedy Central) and noticed that they put in free plugs for NASA and Trade Sports. They had started with jokes about the stock market vs. war developments, and then it somehow changed to a segway about betting on the war. The segment started with a large screen shot of Bet On Sports.com, and then moved over to Trade Sports, where they even incorporated a quote from the book into a joke. Pretty good amount of free publicity. Lucky dogs.
