In a search for more emotion, Richt instructed his players before their game last year against Florida in Jacksonville, Fla., to be sure to get a penalty for excess celebration after their first touchdown. They ended up being called for two after about 70 players stormed the field and danced in the end zone.
Georgia went on to a 42-30 victory, suddenly altering a rivalry in which Florida had won 15 of the previous 17 meetings.
On Saturday, fifth-ranked Florida (6-1, 4-1 SEC) plays No. 8 Georgia (7-1, 4-1) in one of the biggest games in the rivalry’s history, and Richt’s ploystill dominates the conversation about the game.
“What the celebration did is it brought a lot of attention to our program,” the Georgia athletic director, Damon Evans, said. “It was over all the news and sports networks and radio and things of that nature. It garnered a lot of attention.”
Florida coach says in the locker room on Friday, that he wants to run the score up today.