The Colts have made progress in season-ticket sales. That’s a positive step forward, and very encouraging news, Senior Vice President of Sales and Marketing Ray Compton said recently.
The other news is this:
More progress is still needed.
The Colts, a little less than three months before the September 26 home opener against the Green Bay Packers, have sold around 41,000 season tickets, an increase of about 2,000 from last season’s total. That’s the result of a recent run of success, and a diligent sales and renewal campaign, Compton said.
The Colts are about 3,000 ahead of their pace from this time last season.
Now, more is needed.
“We are please, but we’d also like to do better,” Compton said.
Since last season, the Colts have continued working closely with city leaders to enhance season-ticket, sponsorship and luxury-suite sales. Compton said those efforts, combined with four playoff appearances in five years – and last year’s AFC South championship and subsequent run to the AFC Championship Game – have produced a swell of community interest.
The Colts’ Business Alliance, a group of area business formed by Indianapolis Mayor Bart Peterson last year, also has helped galvanize interest in the team, Compton said.
All 99 luxury suites that are for sale in the RCA Dome have been sold for next season, Compton said.
“That’s an extremely positive development,” Compton said.
The projected season-ticket total for the 56,000-seat RCA Dome this season is around 42,000-43,000, figures Compton said are attainable and would be a significant improvement from last season.
“But we’re still obviously looking for more,” Compton said. “We’ve made gains in ticket sales, and sponsorship sales, and we’re pleased with the progress. These numbers show that the city and the state feel good about the Colts. We see that, too, in sponsorship sales.
“We’ve done OK so far. Our goal now is to continue to do better.”
On the Big Blue Nation tour, a four-day, nine-city event that stopped in cities around Indiana and in Louisville, Ky., the Colts “were able to touch all types of Hoosiers -- and Kentuckians -- we hadn’t reached before,” Compton said.
Colts single-game ticket prices range from $15 to $154, an average that ranks among the NFL’s lowest. According to Team Marketing Report, a Chicago-based research business, the Colts ranked 23rd in average NFL ticket prices in 2003, 21st in 2002 and 17th in 2001.
Colts Owner and Chief Executive Officer Jim Irsay recently called season-ticket sales the “pulse of the franchise,” and said while he is pleased with the increase this season he wants a higher base over the long run.
“We’re happy with what’s happening, but we constantly have the focus that we have to get better,” Compton said. “You wish the numbers were bigger, but you keep striving. We’re confident that the market in Indiana is responding to the Colts, and we’re confident we’re going to keep addressing the issues and get this done.”
www.colts.com
The other news is this:
More progress is still needed.
The Colts, a little less than three months before the September 26 home opener against the Green Bay Packers, have sold around 41,000 season tickets, an increase of about 2,000 from last season’s total. That’s the result of a recent run of success, and a diligent sales and renewal campaign, Compton said.
The Colts are about 3,000 ahead of their pace from this time last season.
Now, more is needed.
“We are please, but we’d also like to do better,” Compton said.
Since last season, the Colts have continued working closely with city leaders to enhance season-ticket, sponsorship and luxury-suite sales. Compton said those efforts, combined with four playoff appearances in five years – and last year’s AFC South championship and subsequent run to the AFC Championship Game – have produced a swell of community interest.
The Colts’ Business Alliance, a group of area business formed by Indianapolis Mayor Bart Peterson last year, also has helped galvanize interest in the team, Compton said.
All 99 luxury suites that are for sale in the RCA Dome have been sold for next season, Compton said.
“That’s an extremely positive development,” Compton said.
The projected season-ticket total for the 56,000-seat RCA Dome this season is around 42,000-43,000, figures Compton said are attainable and would be a significant improvement from last season.
“But we’re still obviously looking for more,” Compton said. “We’ve made gains in ticket sales, and sponsorship sales, and we’re pleased with the progress. These numbers show that the city and the state feel good about the Colts. We see that, too, in sponsorship sales.
“We’ve done OK so far. Our goal now is to continue to do better.”
On the Big Blue Nation tour, a four-day, nine-city event that stopped in cities around Indiana and in Louisville, Ky., the Colts “were able to touch all types of Hoosiers -- and Kentuckians -- we hadn’t reached before,” Compton said.
Colts single-game ticket prices range from $15 to $154, an average that ranks among the NFL’s lowest. According to Team Marketing Report, a Chicago-based research business, the Colts ranked 23rd in average NFL ticket prices in 2003, 21st in 2002 and 17th in 2001.
Colts Owner and Chief Executive Officer Jim Irsay recently called season-ticket sales the “pulse of the franchise,” and said while he is pleased with the increase this season he wants a higher base over the long run.
“We’re happy with what’s happening, but we constantly have the focus that we have to get better,” Compton said. “You wish the numbers were bigger, but you keep striving. We’re confident that the market in Indiana is responding to the Colts, and we’re confident we’re going to keep addressing the issues and get this done.”
www.colts.com
