Actually, the NCAA shoe contracts far outweight even those $100 spenders or the other groups you (Knightrofins) name. BTW, not related to Phil Knight right?
I can see where school administrators and (more importantly) Boards at some university may have something to say when the contract is up. To that end, for the 2017-18 season, Nike lost Washington to Adidas plus Adidas picked up six other schools to surpass UA. Nike has the big-time football schools, but let's just think for a moment about the SEC and Big12...not alot of liberals there worried about the flag on shoes or the views of Colin Kapernick's girlfriend. Keep an eye on the contract outcomes to get a truer indication of impact. Also...in case anyone is wondering, I know the relationships between the shoe companies and the coaches/schools are fillled with kick-backs and bribes...that's the system that everyone accepts until the athletes unite and refuse to play.