http://pewresearch.org/pubs/1001/campaign-media
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the rest is about campaign strategy, polling, personality, style?
are you kidding me? Not even I thought it was that shallow.
Lets see, so if you're the candidate long on personality and short on substance, isn't this what you really want?
the media checklist:
1) make the news that best favors Obama
2) don't dissect Obama's policy
3) don't dig into Obama's past
4) look for all the dirt you can find on Palin & even Cindy now
5) Report Obama's positions using Obama's spin
6) Report McCain's positions using Obama's spin
7) Give Obama net positive coverage
8) Give McCain horrific negative coverage (4 to 1 ratio)
9) Use Obama's talking points when reporting on an issue
10) Donate to Obama
11) vote for Obama
That oughta do it.
Hey BO, just let us know what else you might need