McDonald’s cuts prices on drinkS

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http://www.columbian.com/news/2017/feb/26/mcdonalds-cuts-prices-on-drinks/



[h=1]McDonald’s cuts prices on drinks[/h][h=2][/h]
By Leslie Patton, Bloomberg
Published: February 26, 2017, 6:05 AM

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McDonald’s Corp., reeling from an industrywide restaurant slump and slowing growth from its all-day breakfast push, is looking to beverages to help perk up the business.
The world’s biggest food-service company, which last year focused its advertising on cheeseburgers and chicken sandwiches, plans to offer $1 sodas and $2 McCafe specialty drinks across the U.S. It’s turning to higher-margin beverages at a time when cheap grocery prices are prodding more Americans to eat at home. The drink promotion may also help McDonald’s cope with the eventual rebound in food costs.
McDonald’s has been revamping its menu and marketing since Steve Easterbrook took the helm almost two years ago. Along with the introduction of all-day breakfast, Easterbrook has relied more on discounts and promotions across the country. Last year, the chain advertised two-for-$2 and two-for-$5 deals to bring back diners they’d lost after nixing the popular Dollar Menu.
McDonald’s leads a $228 billion U.S. fast-food industry that faces slackening growth. After increasing 2.4 percent last year, revenue gains will slow to 1.5 percent this year and 1.6 percent in 2018, data from researcher IBISWorld show.
“Demand has been a little weak,” said Jack Russo, analyst at Edward D. Jones & Co.
The McDonald’s promotion, which starts in April, will include soft drinks of any size for $1. For a limited time, customers can buy McCafe beverages such as smoothies and espresso drinks for $2. The chain plans to support the rollout with national advertising.
The strategy aims to create “noticeable changes” for customers, said Adam Salgado, vice president of U.S. marketing at Oak Brook, Ill.-based McDonald’s.
The shift from food to drink may reflect a changing environment. Over the past several years, profits have been helped by cheaper commodity prices. But that may not last much longer: The consumer-price index rose a larger-than-forecast 0.6 percent in January, the most in almost four years, Labor Department figures show.
Beverages are “some of the highest-margin products, so they can probably afford to do it,” said Peter Saleh, an analyst at BTIG. Gross margins for drinks can be as high as about 90 percent, while food is usually about 65 percent to 70 percent, Saleh said.



 

hacheman@therx.com
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They did this in recent years with $1 large drinks (any kind) but somehow slipped back to full price (other than the tea).

Also some locations didn't seem to participate. (Or idiotic employees)

I'd go to one a few times that was only $1 for large drinks, yet another would be full price...
 

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The McDonald's App is pretty good. They offer some decent deals, most days you can get a free Lg soda with any other purchase.

Their fountain soda's are the best.
 

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They did this in recent years with $1 large drinks (any kind) but somehow slipped back to full price (other than the tea).

Also some locations didn't seem to participate. (Or idiotic employees)

I'd go to one a few times that was only $1 for large drinks, yet another would be full price...


It was scattered, when the dollar menu came out the small became a dollar and tried to make money off you on the drinks.
 

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Didn't the libtards try to make bargain sodas public enemy #1 a few years back? I forget what the circumstances were or if something actually got passed in some silly libby city...maybe some of you political freaks know what I am on about?
 

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People going apeshit over dollar drinks when they can head to the market and get 2 liter bottles for 69¢.

Large size = 32 oz... 2 liter = 68 oz

But this isn't news since it's been a dollar since last Aug and each Summer for the past 7 years or so.



 

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People going apeshit over dollar drinks when they can head to the market and get 2 liter bottles for 69¢.

Large size = 32 oz... 2 liter = 68 oz

But this isn't news since it's been a dollar since last Aug and each Summer for the past 7 years or so.




So, you roll through McD's and get a hamburger then bust out your 2 liter in your car? Sounds awesome. Dollar for a large coke is a good price considering you go to a sporting event and same size is $7. Or large coke at different restaurant is $1.89.
 

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I'm surprised FZ or someone hasn't turned this thread into a political thread somehow just like every other thread. Give it time.
 

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Didn't the libtards try to make bargain sodas public enemy #1 a few years back? I forget what the circumstances were or if something actually got passed in some silly libby city...maybe some of you political freaks know what I am on about?

Oh shit!!! Yes!!! We already made this thread political. LMAO. Wtf!!!!
 

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Only at TheRx Worlds Largest Gambling Forum can a McDonald's coke price change turn Political. Fucking crazy!!
 

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So, you roll through McD's and get a hamburger then bust out your 2 liter in your car? Sounds awesome. Dollar for a large coke is a good price considering you go to a sporting event and same size is $7. Or large coke at different restaurant is $1.89.

^^^^ this...

IT'S A FUCKIN' DOLLAR......REALLY....

Apparently, some here haven't been to a sporting event ...

since "" the German's attacked Pearl Harbor"" ....:smoking:
 
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I'm surprised FZ or someone hasn't turned this thread into a political thread somehow just like every other thread. Give it time.

You've got way more bitchy posts like this, than I've got posts turning non-political discourse into politics.

Did you wake up on the rag today? Get some self-awareness, your bitchy rants today reek of hypocrisy.
 

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You've got way more bitchy posts like this, than I've got posts turning non-political discourse into politics.

Did you wake up on the rag today? Get some self-awareness, your bitchy rants today reek of hypocrisy.

Just tired of Every thread on this "Gambling Forum" having political references. This thread is a great example. We're talking about coke prices and it gets a political reference. Maybe you think that's normal.
 

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