What is a Reduced Juice Sportsbook?

Mac Jones #10 of the New England Patriots. Maddie Meyer/Getty Images/AFP

A reduced juice sportsbook provides customers with attractive odds on either side of a particular bet. Read on to learn how to spot a reduced juice line and why it is appealing. 

What is the Juice in Sports Betting? 

The juice refers to the house edge that a sportsbook builds into its lines. It is also known as the vigorish or the vig. You can think of it as a commission that the sportsbook takes on its betting lines, which it uses to remain profitable and pay for maintenance costs. 

What is the Standard Juice? 

The standard juice on football and basketball sides is 10 cents for every $1 wagered. Standard juice lines therefore generally result in odds of -110 on either team covering the spread, or -110 on “over” and -110 on “under” when it comes to totals betting. 

For example, if the New England Patriots are the 6.5-point favorites against the Atlanta Falcons, you will be able to bet on New England -6.5 at odds of -110 or on Atlanta +6.5 at -110. You, therefore, need to bet $1.10 to win $1, meaning the sportsbook earns 10 cents for every dollar on either side of the bet. 

When betting on standard juice lines, you need to win at least 55% of the time to be profitable in the long term. Sometimes you will find -105 / -115 lines, or -112 / -108 lines, for example. They are also standard juice betting lines.  

What Does a Reduced Juice Betting Line Look Like? 

A reduced juice line requires a sportsbook to take less than the standard vigorish of -110. For example, if a sportsbook offers -107 on either side of a point spread, you only need to wager $1.07 to win $1.  You are, therefore, betting at more attractive odds. This boosts your chances of securing a profit in the long term.

Why Do Some Sportsbooks Offer Reduced Juice? 

Some sportsbooks stand out from the crowd by allowing you to bet on reduced juice lines. It helps them to attract new customers, and it also helps them maintain the loyalty of their existing customers, so there is a clear incentive for them to do so. However, it is difficult for a sportsbook to offer reduced juice lines.

It essentially means that the sportsbook needs to operate on thinner margins. If it is spending a lot of money on staff, software, promotions, marketing, and so on, it will struggle to offer reduced juice lines and still earn a profit. One of the biggest costs for most sportsbooks is the white-label platforms they use.

Companies provide sportsbook operators with turnkey platforms, and this is a significant expense. The sportsbooks that offer reduced juice, therefore, tend to be the companies that have developed their own proprietary sports betting technology. They do not need to pay a cut to other companies allowing them to pass on those cost savings to customers in the form of attractive lines. 

What Reduced Juice Sportsbooks Can I Register With? 

The most obvious reduced juice sportsbook in the United States is SBK. It has built its own technology, so it regularly offers -105 / -109 lines, -108 / -106 lines, or -110 / -104 lines. The platform may not be as slick as some of its rivals, and it does not offer large bonuses, but many bettors will simply be attracted by the great lines it provides. 

Unfortunately, SBK is not available in many states. Another great option is PointsBet, which offers -107 / -107 lines on NFL sides to ensure it beats key rivals FanDuel, DraftKings, BetMGM, and Caesars Sportsbook for value. 

Other sportsbooks offer reduced juice specials, whereby you can enjoy reduced juice lines at certain times or at certain events.