PointsBet Is Expanding in North America

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The United States flag, Canada Flag, and Stanley Cup Final flag hanging in Amalie Arena before Game Three of the 2022 NHL Stanley Cup Final between the Colorado Avalanche and Tampa Bay Lightning. Mike Carlson/Getty Images/AFP

PointsBet is an online betting site that was originally founded in Australia. Its presence in the United States commenced rather recently — in 2019.

Despite not being quite as well-known as some other sportsbooks such as FanDuel, PointsBet finds ways to separate itself from other sportsbooks.

For example, I dare you to find another reputable sportsbook that offers such a variety of NFL and NBA betting opportunities.

One can, for example, bet on quarterback completion percentage. Thus deservedly so, PointsBet is part of the expanding legal sports betting landscape in the United States.

PointsBet’s Expansion

Since its presence in the U.S. began in 2019, PointsBet has been growing. It just released its fourth-quarter earnings from this year.

Their total handle during this stretch of time was up a ridiculous 40 percent from this same stretch of time last year.

This total handle figure is restricted to its U.S. customers. Accordingly, PointsBet is also taking in way more bets.

In this vein, PointsBet is explicitly targeting big bettors, who really invest a lot, as opposed to the cheaper, low-risk players.

Illinois has been, by far, its favorite state in terms of its market share.

After Illinois, PointsBet is finding its most success in Colorado, and New York sits in third place.

Being partnered NBC has helped PointsBet gain such a strong presence in Illinois because NBC Chicago broadcasts the White Sox, Bulls, and Blackhawks.

Future Outlook

PointsBet, however, is also making a strong marketing push in Canada. It is, again, using partnerships in order to expand its presence.

For example, PointsBet is partnered with Curling Canada and Maple Leaf Sports & Entertainment.

Also, it is planning to launch in a variety of states soon. Examples include Kansas and Maryland.