Despite offering customers of Washington, DC, a retail-only choice for sports wagering, FanDuel’s first month of operating in the capital state has been successful.
FanDuel brick and mortar beginnings – located at Audi Field – took $710,362 in bets for the month of July. The widely established sportsbook held a grand opening for its shop on July 8 but had previously opened with a soft launch on June 30.
“We have been pleased with our first month of legal sports betting in the District of Columbia,” a FanDuel spokesperson commented. “The FanDuel Sportsbook at Audi Field is quickly becoming a go-to destination for sports fans looking for a great location to watch an event. It has also been a popular destination for DC United fans during game days with our pitch side views of all the great action”.
FanDuel could’ve launched a geo-restricted mobile app, which would have given customers the choice of placing sports wagers online within two blocks of Audi Field. However, they opted against the app, and there is still no official timetable for a mobile betting launch.
FanDuel Versus the Competition in DC
FanDuel has been happy with its debut operations in Washington, but they aren’t close to becoming a market leader.
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To no surprise, Caesars Sportsbook dominated the handle share in DC, a market position throughout the US to which the gambling empire has become accustomed too.
However, it was GambletDC that led all operators in revenue. The DC Lottery Intralot-backed company altered its payout model from 80% to 90% in February, allowing them to compete with private operators in Washington.
Can FanDuel Take the Lead Without Mobile?
FanDuel is usually the first or second highest earner in most sportsbooks, but it’s uncertain if this will be the case in Washington.
It must overcome the likes of Caesars at Capital One Arena and BetMGM at Nationals Park, which offers a lengthier schedule of in-person events alongside their sports wagering shops. Audi Field hosted just four game days in July, whereas Nationals Park hosted 13.
In addition, bettors are required to place their wagers inside the FanDuel Sportsbook building, as opposed to the online option that BetMGM or Caesars applications offer their customers who’re located within a two-block radius of the physical shops.
Significant Betting Average
Although FanDuel isn’t matching its competitor’s handle or revenue share, they owned the second-highest bet average next to Caesars.
Sports bettors at Caesars wagered an average of $96.52 per bet as FanDuel bettors averaged $94.77.