Cincinnati Bengals Become the First Team to Apply For An Ohio Sports Betting License

Cincinnati Bengals NFL football players
The Cincinnati Bengals celebrate following an interception by Jessie Bates #30 during the second quarter of Super Bowl LVI against the Los Angeles Rams. Rob Carr/Getty Images/AFP

One NFL team and a leading United States sportsbook have both recently applied for their Ohio sports betting licenses.

The Cincinnati Bengals are the first team from the National Football League to apply for a mobile license. Upon further inspection of the Ohio Casino Control Commissions list, the franchise didn’t reveal which sportsbook would be their partner.

On the same day, FanDuel sportsbook and Fanatics also applied for mobile and retail Ohio sports betting licenses.

Deadline Approaching for Ohio

This week could see the Ohio Casino Control Commission become an extremely busy week for processing applications, or the expected demand (live January 1st, 2023) just isn’t what the state initially anticipated.

A mere six mobile applications and four retail applications have been applied for by operators; this figure is far lower than what was expected. JACK Entertainment’s handful of casinos and the Hall of Fame Village are the other mobile applicants, alongside the Bengals, FanDuel, and Fanatics.

Operators can apply all year round, but a July 15 deadline would guarantee the licensees a start date from Ohio’s go-live week on Jan 1.

The Other Operators

Currently, there are four alternative mobile and two retail operators that have applied for their Ohio betting license.

PointsBet and BetMGM wasted no time applying for their licenses within the first two days. Penn National’s Barstool Sportsbook and DraftKings have also applied.

BetMGM filled applications for mobile and retail, while JACK Entertainment also applied for their retail sports betting license.

Ohio Advertisements

Budding Ohio sports bettors should be prepared for the plethora of signup offers and marketing schemes when considering the Ohio legislature has allowed consumer recruitment before its launch.

As the NFL season is just around the corner, bettors should expect advertisements to ramp up.

JACK’S betJACK is already recruiting customers with their free-to-play application replicating a sports betting experience. Some operators are already promoting signup offers that reduce in value the longer you take to sign up.