Ever on the cutting edge of new technology and avant-garde marketing, Caesars has partnered with luxury cinema chain, Emagine, to launch the Caesars Sportsbook Lounge powered by Emagine in Royal Oak, Michigan.
With Covid restrictions shutting down cinemas for so long and Netflix becoming a way of life for millions of Americans, the motion picture exhibition industry has had to adapt to its new environment. And one of the ways in which Emagine has done so is to partner with an industry-leading sports betting brand to operate a luxury sportsbook with a cinematic flair.
It will be the first lounge of its kind, with cinematic displays, heated leather recliners, WIFI, and separate tables for guests to utilize for their laptops when wagering on any event included in the extensive Caesars betting menu. There is also seat-side service for food and beverage options as well as a surround sound cinema audio system to put fans right in the middle of all the action!
And the best part is that, unlike the movies showing on the other screens, there is no cover charge but all guests must be 21 years of age or older to enter. This unique concept could be the first of many more to come as people are becoming more inclined to make a bet than to make their way to a movie. What is currently the Emagine Sports Lounge will be rebranded as Caesars Sportsbook Lounge Powered by Emagine.
What’s the Buzz?
Anytime someone conjures a novel concept that catches fire, the rest of us reflexively say, “Why didn’t I think of that?” But the folks at Rogue Partnership Strategies, headquartered in Southeast Michigan, were the ones that brought this unlikely pair together. And perhaps this is just the beginning of cinema sportsbooks that could feature other sportsbooks partnering with different cinema chains.
Rouge co-founder Zach Wagner added: “This partnership is transformative for two industries: movie theatres and mobile sports betting. The vision of Emagine Entertainment to create such a unique and authentic sportsbook style experience for their loyal patrons is 100% on-brand with their industry leadership over the past 25 years.
“It is no surprise that another industry leader, Caesars Sportsbook, recognized and joined in this opportunity to connect with sports betting fans in their preferred viewing environment.”
Eric Hession, co-president of Caesars Digital, stated, “We are excited about this partnership with Emagine Entertainment and applaud their ingenuity in creating a sports lounge in a movie theatre.
“This concept should provide an exciting environment for people to enjoy a televised sporting event and for us to connect with new customers while also rewarding our existing loyal customer base.”
Anthony LaVerde, CEO of Emagine Entertainment, was equally as effusive in his support of the novel idea between the two entertainment entities when he said, “Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak. Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country.”