Caesars Sportsbook Partners With Indianapolis 500

Borg-Warner trophy Indianapolis 500 racing
A detailed view of the Borg-Warner trophy prior to the 102nd Running of the Indianapolis 500 at Indianapolis Motorspeedway. Chris Graythen/Getty Images/AFP.

Caesars Sportsbook is a sportsbook that is based in Nevada. It first opened in 1937 in the city of Reno.

However, the legalization of sports betting is allowing this top sportsbook to expand its base.

Sportsbooks Competition

The legalization of sports betting has created competition for different sportsbooks that are based in different states or even different countries and that are looking to gain new customers.

Despite originating in Nevada, Caesars is a sportsbook that is thriving in this competitive market, as it is such a well-known force in different states that most people might forget or might not even know that it has originated in Reno.

The Partnership Strategy

One strategy that sportsbooks are following to expand their net of influence is to partner with well-known establishments that already have a lot of exposure.

This strategy is one that, for example, BetMGM has executed to perfection as BetMGM has partnered with the Houston Astros who will display their advertisements in their home ballpark for all the fans to see.

Caesars has also followed this strategy albeit not with the Astros.

Caesars Sportsbook in Indiana 

One state in which Caesars operates is Indiana. This sportsbook is already well-known in the state, but it wants to garner more Indiana-based customers.

In pursuit of this end, Caesars has already partnered officially with the Indianapolis Colts, which was a smart move because the Colts are an NFL team and the only one in Indiana. Indiana residents will, of course, tend to follow the Colts.

Most recently, Caesars has added a new partnership to its marketing repertoire.

Indianapolis 500 Partnership

Caesars has partnered with the Indianapolis 500. This partnership is intelligent because the Indianapolis 500 is such an iconic race. Even people who do not follow auto racing sports know about and probably watch this massive annual event.

To be clear, this partnership does not just extend to the Indianapolis 500, but also to other racing events such as the GMR Grand Prix that, this year, took place on May 14 at the Indianapolis Motor Speedway.

Evidence of partnership is in all the forms of promotional activity. Caesars will also offer fans a special spectator experience.