Caesars Entertainment and Peyton Manning are joining forces for a second time in their business relationship, as the casino operator has signed a multi-year partnership with Omaha Productions, an entertainment company owned and founded by the former NFL quarterback.
The collaboration will see the two companies form a full-service audio production network, to be named Omaha Audio Network, and they’ll provide new digital and live event series.
Omaha Productions already produces ‘Monday Night Football with Peyton and Eli’ and a plethora of broadcasts for football, golf, and the UFC. But later this year, the Omaha Audio Network will present a range of new products, including podcasts with sports personalities.
As the executive producers, Caesars and Omaha Productions will feature their content on Omaha social media channels, Caesars Sportsbook, and Caesars Entertainment. Some of the planned content involves shows such as Mayne on the Street with Caesars Sportsbook brand ambassador Kenny Mayne, One More Round with Cooper Manning (Peyton’s brother), and Celeb Shots with former All-American basketball player Rachel DeMita.
Familiar Settings in a Strategic Partnership
“All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars. Caesars has already proven to be a great partner on our projects together.”
The Omaha Audio Network will be presented by Caesars Sportsbook, but the gaming operator highlighted the relationship with Manning’s production company is more than a corporate sponsorship.
“This is not a sponsorship. It’s a strategic partnership,” said Sharon Otterman, Chief Marketing Officer at Caesars Digital.
“We’ll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can.”
“We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experience and crafting engaging must-see content for our customers.”
Outside of the already established digital content, Caesars and Omaha will provide a live event series for members of the Caesars loyalty program, Caesars Rewards.
It won’t be the first time Peyton Manning and Caesars join forces. The former Denver Broncos and Indianapolis Colts quarterback appeared in Caesars Sportsbook advertisements during the 2021 NFL season, alongside his brothers Cooper and Eli – and father, Archie.
