In what would have been unfathomable partnerships only a few years ago, sportsbooks and professional sports franchises have been teaming up with increasing regularity.
The most recent of which is the iconic Caesars brand with Major League Baseball’s Chicago White Sox.
Windy City Market
The Chicago White Sox have become a hot commodity in recent years and they have attracted the attention of one of the most revered names in the gambling industry – Caesars.
It was announced earlier this week that Caesars and the White Sox had reached an agreement in which Caesars Entertainment will now be the Exclusive Casino Partner of the Chicago White Sox while the Caesars Sportsbook will be the Official Sports Betting Partner of the team.
Caesars already has a presence in Illinois with its Harrah brand including Harrah’s Joliet, Harrah’s Metropolis, Horseshoe Hammond, and Grand Victoria Casino Elgin.
What Is Included in This Partnership?
Caesars Entertainment and Caesars Sportsbook, an authorized gaming operator of Major League Baseball, will be granted the rights to use official Chicago White Sox logos, rotational LED signage at the ballpark, digital and social media advertising, in addition to a variety of exclusive White Sox experiences available through Caesars Rewards, the company’s customer loyalty program.
Furthermore, the partnership includes fixed signage above the left and right field walls reserved to display the Caesars brand and trumpet its new alliance with the White Sox.
What Caesars Can Bring to the Table?
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reed, CEO of Caesars Entertainment.
“Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Bet at the Park
In addition to the advertising features, fans will also be able to download the Caesars sports betting app and bet while inside the park and online throughout Illinois.
Caesars has one of the most generous loyalty programs in the industry with north of 65 million members. Rewards are predicated on the volume of wagers placed as well as a number of other factors but the Caesars inducements are among the best in the industry.
Caesars Amazing Loyalty Programs
There will be invitation-only events with the White Sox such as meet-and-greets, as well as unique experiences reserved exclusively for Caesars Rewards members that will include Caesars vacation destinations and gaming locales.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans extraordinary sports and entertainment experience,” said Brooks Boyer, White Sox chief revenue and marketing officer.
“With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Caesars currently operates in 24 states and districts across the nation, 17 of which are mobile while the other seven are strictly brick-and-mortar retail locations.
