BetMGM is one of the best sportsbooks that enjoys a strong market share in the United States.
This sportsbook is known virtually everywhere in this country as it has enjoyed great success in satisfying its long-term goals in terms of market share.
In this respect, BetMGM is competing with the most successful sportsbooks, such as FanDuel.
The NFL Strategy
One of BetMGM’s tactics is to associate itself publicly, in the minds of sports bettors, with the NFL.
Football is easily the most beloved and popular sport in this country. As such, it attracts a reliably enormous pool of bettors.
By associating itself with the NFL, BetMGM attracts this large pool of potential customers.
The NFL is not only popular in the U.S., but it’s also widely viewed in Canada.
With this in mind, it is intelligent of BetMGM to associate itself with the NFL also in the minds of Canadian bettors. Most recently, BetMGM has become one of the NFL’s official sportsbooks in Canada.
Its established association with the NFL will be publicly very visible because BetMGM will be able to advertise on Canadian platforms operated by the NFL.
In following this strategy, BetMGM is replicating FanDuel’s own marketing ambition (in July, FanDuel expanded its NFL link into Canada). Great minds, and great sportsbooks, think alike.
About Sports Betting in Canada
Sports betting on individual games became legal in Canada in August of 2021.
The clearance of this legal hurdle permits sportsbooks, such as BetMGM, to operate in Canada where they can place wagers on individual games through BetMGM’s platform, which obviously offers a lot of individual games to bet on.
This legal progress and BetMGM’s marketing ambition are making Canadian sports bettors more aware of their opportunities.