BetMGM and Entain iGaming Take Their Gambling Venture Offshore, Literally

Cruise ship „AIDAsol“ sits ready for boarding in the harbour of Kiel. (Photo by Axel Heimken / AFP)

BetMGM is setting sail and heading towards the deep blue sea. This past weekend, MGM Resorts International and Entain iGaming announced their newly-established partnership with the cruise line operator Carnival. 

The partnership will make BetMGM sports wagering and online casino apps available to customers aboard Carnival’s US-based ships in international waters. Outside of the online apps, passengers will additionally have the option to place cash-based sports wagers

“We’ve found an ideal partner in Carnival Corporation and look forward to providing our sports betting and iGaming products to its millions of passengers,” commented Adam Greenblatt, the CEO of BetMGM. “This is another great opportunity for us to expand BetMGM’s footprint further.” 

BetMGM currently provides a licensed sports betting service in 20 U.S. states, Puerto Rico, and the District of Columbia. Most recently, they expanded to operate in the Canadian province of Ontario and established horse racing wagering operators in Florida and Ohio. 

Out With the Old, In With the New 

Carnival is producing more than fifty cruise ships from U.S. ports, including vessels from their brand and the Holland American and Princess Cruises. 

“We’re very proud to be able to deliver the excitement and engagement of sports betting and iGaming to our guests through our partnership with BetMGM,” said Marty Goldman, the senior vice president for Carnival’s global casino operations. “Our two leading global hospitality organizations will provide a wide array of immersive digital content to complement our exceptional shipboard casinos.” 

It isn’t Carnival’s first taste of online gaming. In 2021, their Princess Cruises line partnered with Ocean Sportsbook. 

Ocean Sportsbook can still be found on the Princess Cruises website, but a Carnival spokesperson recently said that BetMGM would replace them soon. 

BetMGM apps will first arrive to Carnival cruises, to then eventually launch on Holland America and Princess lines. 

Similar to Ocean Sportsbook, BetMGM apps will be made available for Carnival passengers, but they won’t be able to wager on the Miami Heat. The Carnival chairman, Micky Arison, owns the NBA franchise.