Want Live Betting Odds On Your Website?

If you’d like dynamic, real-time updating betting odds on your website, you’ve come to the right place.

The  NFL odds page at the RX, shows an example of the type of widget that can be added on your website.

To get this code on your website, write to forum@therx.com.

Below is a screen shot of the widget configuration on desktop.


Sportsbooks Are Not Created Equal

While online sportsbooks might appear to be worth a try — with flashy sign-up bonuses, sleek mobile software, and good customer service — the reality is that not every sports betting site is created equal. Historically, operators have launched each football season looking to fleece unsuspecting players out of their deposits and/or winnings. Sports betting sites are created routinely by operators with either no intention of paying, or no intention of running a quality book that stays afloat and can pay players over the long haul.

So, who can you trust? By considering resources such as the best online sportsbooks list at Sportsbook Review, which only includes sports betting sites that have been in business for six years and longer, as a player you are in a much better position than you would be choosing a sportsbook sight unseen. Blind dating is never a good idea when it involves your wallet.

While SBR ratings have long been the subject of speculation, the fact is that sportsbooks cannot buy their way onto the top list of sportsbooks. There are no banners being sold on the review website and player feedback is displayed prominently in all review pages, the good, the bad, and ugly. There are no slow-pay or no-pay sportsbooks in the higher tier of ratings, though the rating guide lists information on all 200+ companies serving the global sports betting industry.

Why Comparing Sportsbook Odds is Crucial to Capping Success


There’s a popular old saying gamblers like to use — if you don’t think small edges matter, go to any block on the Las Vegas strip and look up.

Sportsbooks and casinos rake in billions of dollars in revenue worldwide simply by having small edges on their games. However, what keeps players coming back for more is the simple fact that not everyone loses. Sports betting is fun, to be sure, but players who can handicap well and look for sportsbooks with quality betting odds and platforms can supplement their incomes consistently with enough +EV (Expected Value).

Handicappers that feel they have an edge at a certain sport, or a position on a game that might result in their winning a bet, can simply look at the betting line offered by a sportsbook and determine if the odds reflect what they perceive as the team’s chance of winning. While it sounds simple enough in practice, the betting lines on American sports are sharper than a high-powered lawyer’s suit, so it is important to take your time and handicap properly.  The spread to ML converter offered over at Sportsbook Review is a great way for players to calculate their edge relative to the team’s probability of winning.

For instance, a 7-point favorite has about a 75% chance of winning straight up. However, if you can get a decent price on buying down to 6.5, or you line shop adequately and a 6.5 becomes available, the favorite only has to win about 72% of the time for you to make money. Look for dozens of these scenarios over the course of a month of American football and your bankroll will thank you for it.

Conversely, when comparing online sportsbook odds, pay attention to the little numbers to the next of the spread, commonly referred to as the vig. When faced with a choice of laying 7 points on the Green Bay Packers and being given -110 odds, or -105 odds, which would you choose? At the odds of -110, you have to put $110 in action for every $100 you would potentially profit. You only have to put down $105 at -105, and while $5 may not sound like a lot of coin, multiply this scenario by hundreds of wagers over the course of a season and even with a winning percentage in the upper 50%’s, you have cost yourself hundreds or thousands depending on your standard wager size by accepting higher vig.

Sportsbooks aren’t in the habit of giving away free money, so there may be some weekends where your betting card is lighter than others. But by optimizing good bankroll management and keeping your accounts funded at a number of online sportsbooks, you will be in a position to improve your expected win-rate and increase your return on investment. Sports betting is no different than buying stocks, make good decisions and exercise restraint when you need to, and Christmas can come early financially.

Online Bookies Who Can Manage Their Growth Become Master Agents

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Master agents are different than sub-agents. A sub-agent works for a master agent. The master agent is like the CEO of the company.

He or she doesn’t get into the weeds. The key for per head agents to become master agents is to understand and manage growth.

Are You Growing Too Fast?

This is one of the key considerations. Let’s say that you’re an agent. The first month of your business you handle 3 clients. All 3 of the clients you know personally. You do such a great job at handling your 3 clients that word of mouth spreads about your bookie business.

The next month, your business doubles. Now, you handle 6 clients. Let’s say that your online bookie business doubles every month for the next 2 months after the 6 clients. You suddenly have 24 clients.

Of the 24 clients, let’s say 6 are pro players and the rest are casual players. The reason that you’ve grown so quickly is because of your excellent customer service.

That’s the key to know if you’ve grown too quickly. You should start your business with the belief that you are a customer service driven company.

What that means is that you provide the best possible customer service depending on the circumstances.

Since you provide as good of customer service as you can, you should start to notice if you can’t provide the same level of customer service.

Maybe, you just don’t have time to check in with your best pro player. Maybe, you don’t have time to send a certain reminder that you always send to a specific group of casual players.

That’s the key. Once a pay per head agent notices that he or she is slacking on the customer service side is when the agent must become a master agent.

The agent is growing too quickly. The agent must hire sub-agents to get into the weeds so that the agent can manage growth.

Hiring Sub-Agents Can Also Help You to Grow

But hiring sub-agents to manage growth isn’t the only reason to do it. There’s also such a thing as hiring sub-agents to grow.

Perhaps, you’re just not growing as quickly as you’d like. One of the best ways to jump start growth, every Fortune 500 company knows this, is to buy revenue.

When Microsoft bought LinkedIn, they purchased LinkedIn’s revenue. When an online bookie master agent hires sub-agents with their own book of business, that master agent is purchasing the revenue that the sub-agents’ clients provide.

Both managing growth, and perpetuating growth are two reasons to hire sub-agents. All agents must pay close attention to their specific businesses to understand if one or either applies to them.

Monitor Your Sub-Agents

Once an agent has hired sub-agents for either of the two reasons above, it’s time to monitor them. Pay per head agent need a premium sportsbook management software to do so.

Using a customizable dashboard, agents can see all that is going on between sub-agents and players. They manage the players, but it’s the master agent’s job to know exactly what’s happening, including the cashflow, money going in or out, of the agent’s business.

Having the industry-leading sportsbook management software will aide master agents with growth and management. PayPerHead.com offers an array of tools and features that help online bookies become master agents.

For a limited time only, PayPerHead is offering their Prime Package for just $3 per head. This is a call-in offer only, you can learn more, or call in now and speak to a rep about how you can unlock the tools you need to be a master agent.

Visit the website, or call 1-888-978-0288


Keywords: Sub Agents, Master Agents, Business growth

Meta: Think you’re ready to become a master agent? Understand how to manage your sportsbook growth. Find how to management growth and make more cash.

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Pay Per Head Tips: Use Subagents To Expand Their Sportsbook Business

Screen Shot 2017-07-20 at 12.32.22 PMThere could come a time when an agent must become a master agent. Master pay per head agents are different than normal per head agents.

Master agents hire subagents to help them with the work they wish to accomplish.

Subagents can be a boon to master agents. Subagents can rally expand a master agent’s business. Check out why that’s the case.

Master Agents are CEOs

Master agents are Chief Executive Officers. What’s the goal of the Chief Executive Officer? The primary goal of the CEO is to create and maintain profitable businesses.

The secondary goal of the CEO is to grow the business. Once a CEO takes on investors, the secondary goal becomes the primary goal.

Master agents are CEOs. What this means is that a master agent’s primary goal is to grow, or expand, his or her online bookie business.

How do master agents accomplish this?

Since master agents find it difficult to separate themselves from the secondary goal, maintaining a profitable business, master agents hire subagents.

The Smartest CEOs Hire Employees Better at Things Than They Are

The key rule with hiring subagents is to find those subagents that are better at things master agents aren’t that great at. This is the way CEOs think.

If a CEO is terrific at selling widgets, the CEO hires someone better at selling rods than he is.

When it comes to the bookmaking industry, master agents hire subagents with a different skill set.

For example, a master agent that’s great at attracting football bettors might look to hire a subagent with a book of business made up primarily of NBA and college basketball bettors.

What to Look For in a Great Subagent

Emotional Intelligence – Subagents spend a lot of time dealing with clients. They must have enough emotional intelligence to deal with those clients.

Eagerness – It’s great when master agents find a subagent that is eager to grow the business. There’s nothing wrong with being hungry in business if that hunger comes from a place of integrity.

Honesty – If subagents aren’t honest with master agents, what’s the point?

Good Communication Skills – Subagents communicate to both master agents and clients. Great subagents don’t have trouble communicating.

Subagents can be a great way for master agents to expand their businesses There comes a point when maintaining a current business is a primary focus.

That’s when expanding a business becomes difficult. In the online bookie business, hiring subagents could be the way to go.

Be A Master Agent

Once an online bookie is ready to be a master agent, he or she must have the right software already in place.

PayPerHead’s Prime Package is built for master agents. See everything happening within your business, both subagents and bettors, all from one easy-to-use dashboard.

To amp up for the 2017 NFL Regular seasons, PayPerHead is offering the prime package for just $5 per head.
Premium tools, mobile and live betting options, and the ability to monitor your business, all for just $5 per head. Be the master of your bookie business, become a PayPerHead agent today.