How to Use Profile Limits for College Football Betting and More

Screen Shot 2016-10-21 at 8.31.22 AMCollege football betting is one of the most popular sports on which to wager. A lot of an online bookies’ action is going to come from college football betting.

See below for how bookmakers can use profile limits to not only manage college football betting but to also manage other sports’ betting.

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Max Betting Profile Limits

The best way to manage college football betting is to set max betting profile limits. When it comes to moneyline bets, max betting limits should be set no matter the profile.

For example, a casual bettor, one who only bets $20 or so a game, should have a max betting limit of $100 on moneyline wagers.

Major players, those that bet around $500 a game, should have a max betting limit of $500 on any game.

If those players hit a few college football games at $500, consider lowering the amount of money that those players can wager on any single game. It all depends on an online bookie’s level of risk.

It also depends on how those online bookies are utilizing layoff account options. There are other tools available to online bookies in addition to setting max betting profile limits.

When it comes to college football games, since the information isn’t as prevalent as the info on NFL games, utilizing all tools at a bookie’s disposal is the way to go.

Parlay Betting Profile Limits

This is an absolute must. This rule doesn’t just apply to college football. It applies to all sports where parlay betting is allowed.

I know some bookmakers who never take a parlay larger than $300 from any of their players. I know other bookmakers who stagger the max that they’ll accept on a parlay depending on the parlay odds.

So, for example, if the odds are 6 to 1 on a 3-Team parlay, the bookmaker will only accept a $200 3-Team parlay.

There are also bookmakers who prefer to set profile parlay betting limits. In other words, the amount that the $20 player can bet on a parlay is different than the amount that a $200-dollar player can bet on a parlay.

The real key to making this work is understanding the profile of each one of your players.

Profile limits can be used in college football betting and other sports to manage an online bookies’ risk.

The key to setting correct profile limits, to not anger any players so much that they leave your bookie business for someone else, is to keep tabs on how much money each one of your players is winning or losing and how much they are betting.

By understanding player preferences, bookmakers and per head agents can set optimal profile betting limits.

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Ohio State Buckeyes vs Wisconsin Badgers CFB Betting Preview

Screen Shot 2016-10-15 at 9.06.42 AMA battle on the college gridiron at Camp Randall Stadium as the 2nd ranked Ohio State Buckeyes rumble with the 8th ranked Wisconsin Badgers. The Buckeyes are 5-0 and off a 38-17 win over Indiana, while the 4-1 Badgers are off a 14-7 loss at Michigan. Wisky will look for revenge from a 59-0 loss to the Buckeyes last year.

Vegas odds have the Buckeyes listed as 10.5 point favorites, while the total has been set at 44. The game has a start time of 8:00 pm EDT and will be televised on ABC.

Breaking Down The Ohio State Buckeyes

The Ohio State Buckeyes are at it again and look like they are headed for another entrance into the NCAA Playoffs. The Buckeyes are 5-0 on the year and have outscored their opponents by 42.4 ppg in the process. Just total domination and they will do that to you as the buckeyes have no issues at all in running up the score. The Buckeyes come in ranked 6th in the nation in total offense, putting up 537.6 ypg, 3rd in rushing at 323.6 ypg and 3rd in scoring at 53.2 ppg. That ground attack has been dominant, but they will be facing their stiffest test yet as the Badgers have one of the best run defenses in the nation. The Buckeyes may have to throw here more than normal and they are just 84th in the nation in passing. On defense they have been just as strong as their offense as they come in ranked 4th in the land in yards allowed, 5th against the pass, 9th against the run and 2nd in points allowed, giving up just 10.8 ppg so far. They could very well have a solid showing vs a less than average Wisconsin offense.

Breaking Down The Wisconsin Badgers

Wisconsin is one of 4 teams in the Big 10 that are ranked in the top ten and with good reason as they already have a win over LSU and a road win over Michigan State on their resume. Two weeks ago they took on a very strong Michigan team on the road and fell by just a 14-7 score. This is a dangerous team if you are not careful, especially here at Camp Randall Stadium and especially with the Badgers coming off a bye week. Wisconsin will really need to turn to their defense to win this one. That defense really won the game in Michigan State, vs LSU and nearly won it two weeks ago vs Michigan. This defense is 11th in the nation in total yards allowed, 35th vs the pass 6th vs the run and 4th in points allowed, giving up just 12.2 ppg. This is a very tough defense and if they have any hopes of pulling the upset it will have to from the play on this side of the ball. The reason they will have to rely on that defense is because their offense just isn’t very good. The Badgers come in 106th in the nation in total offense 97th in passing, 78th in rushing and 88th in scoring, putting up just 26 ppg. They have to find a way to score vs this very tough defense or they will be in for a long night.

Trends:  The Buckeyes have gone 9-3 ATS in their last 12 games after allowing less than 100 yards rushing in their previous game and 36-14-1 ATS in their last 51 road games vs. a team with a winning home record, but the favorite is 0-4-1 ATS the last five games in the series. The Over is 8-3 in their last 11 games following a bye week, while the Under is 13-3 in their last 16 games following a straight up win.

The Badgers have gone 14-3 ATS in their last 17 games following a bye week and 22-8 ATS in their last 30 games after accumulating less than 100 yards rushing in their previous game, but just 5-15-1 ATS in their last 21 games after accumulating less than 170 yards passing in their previous game. The Over is 13-4-1 in their last 18 games following a straight up loss, while the Under is 12-5 in their last 17 games after allowing less than 20 points in their previous game.

2016 AL Cy Young Odds Online Bookies Should Offer

Screen Shot 2016-09-08 at 3.36.47 PMThe American League Cy Young Award race, like the AL Pennant race, might go down to the wire. See below for odds offered by most sportsbooks and suggested odds for pay per head agents to offer through their books on AL pitchers to win the Cy Young.

For even more useful tips for online bookies, see’s full library here.

American League Cy Young

Cole Hamels, Texas +125

Hamels should take home the Cy Young. His stats bear it out. The ERA is 3.25. The WHIP is somewhat high at 1.31. That’s tempered some by Hamel’s 175 strikeouts. The most important factor is that Hamels is the ace on a team that many believe has a shot at the World Series.

Hamels is the obvious choice. Per head agents should definitely offer odds on Hamels at +100 or lower. Favorite bettors are going to be all over Hamels at +100 if they like him at +125. Why should bookies give up the +25?

Chris Sale, Chicago White Sox +450

Sale’s numbers definitely suggest that he can win another Cy Young. His ERA is 3.07. His WHIP is a terrific 1.01. Like Hamels, he’s also never won a Cy Young Award. Those are the positives.

However there are two negatives. First, he pitches for a losing team. The Chicago White Sox have no chance of making it to the playoffs. Second, he showed bad leadership skills when skipping a start earlier this season when he didn’t like the uniform that the White Sox wanted him to wear.

Offering +400 on Sale makes sense. If the average is +450, and one of your pay per head bookie players wants to bet on Sale, they’ll do so at +400.

Rick Porcello, Boston +500

Porcello has had an impressive season. This is especially true since the Red Sox play in one of the best ballparks in the country for hitters. Porcello has a 3.23 ERA and a 1.02 WHIP. His 19-3 record is flashy. Porcello should be the pitcher that online bookies offer at +450 odds, not Sale.

J.A. Happ, Toronto +550

+500 on Happ should be what bookies offer to their players. One of the reasons to work with a per head company is being able to offer odds that bookies deem are fair that are above or below odds offered in traditional sportsbooks.

Happ might end up the sharps’ choice. It looks like the Blue Jays will make the playoffs. Happ is a 33-year-old vet who is arguably having the best season of his career. Pay per head bookies should lower the odds on Happ while also setting max betting limits.

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4 Top Tips for Growing Your Bookie Business during NFL Preseason

Screen Shot 2016-08-18 at 5.21.37 PMStart growing your business today by taking advantage of the highest betting volume sport. The NFL football season gives players and bookies alike the chance to earn big profits by taking advantage of all the great betting options on the biggest and busiest sport of the year.

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Steps to Grow Your Bookie Business With NFL Betting

Here are 4 steps on how to grow you bookie business with NFL betting:

1. Word of mouth from current players

It goes without saying that the best way to grow your bookie business is through word of mouth. Since you’re going to receive the bulk of action during the NFL Season, you’ll want your current players to call their friends and let them know that you accept bets on NFL games.

2. Promote NFL prop bets as they come up

Promote NFL betting in your book right now by taking advantage of interesting prop bets. As different prop bets come up, try alerting your players to encourage participation. For example, once a prop bet is set on who leads the NFL in rushing, you should let your players know that the prop bet is available.

3. Talk NFL when in the presence of your players

This is an important aspect of building your bookie business. Getting players interested in NFL betting means reminding them about the NFL, so talk about what’s happening when around your players as often as you can. Talk about the biggest wins and losses, or even interesting, unexpected things that have happened during the week.

4. Alert your players to Super Bowl future betting

Super Bowl 51 futures have been available since the final whistle of Super Bowl 50. Remind your players that wagering on who will win the 2017 Super Bowl is now possible. Also, remind players that locking into Super Bowl odds now might be the best move.

These 4 simple steps will help any bookie grow their NFL football season business before September even begins. For bookies who are looking for more tips on growing their business, read’s latest free guide the Ultimate NFL 2016-2017 Guide.

The Four Tips Every Bookie Should Know Before For The NFL 2016 Season

Screen Shot 2016-07-14 at 11.21.22 AMAs the NFL 2016 season starts to approach it’s never too early to start preparing your books for NFL betting.

Although the NFL season starts in September and draft season starts in August, your players will want to start placing their bets as soon as they can once draft season has been announced. Although they may be prepared for the NFL 2016 season, how do you prepare yourself?

Read below and get ready with these quick tips to prepare for the NFL 2016 betting season.

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Quick Tips For NFL 2016 Season


1.Last Year’s Records

If you’re looking for a start on preparing for the NFL 2016 season, look at last year’s records. It’s not a bad idea to review these records as you will gain insight into each NFL team and their players. Even looking back in your book, you will be able to see who your players favourite teams and NFL players are.

2.The Rookies

In August draft season starts, and draft season means new players -a lot of new players. 200 players are drafted each and every year, and will later turn into valuable contributors to their team. The more you know about the rookies, the easier it is for you to start promoting your players to place bets on the rookies and not just the star players.

3.Coaching Changes

You should always pay attention to any NFL coaching changes because you may notice your players betting more or less or less on that specific team compared to their normal betting behaviour. Also, when team’s change their coaches it will change how that team plays. You may even want to start promoting to your players that a change in coach will increase the odds of a specific team winning.

4.Keep On Top Of Stats

Keeping up with player stats and game stats can be quite difficult at first, but once you start following stats you’ll be able to encourage your players to place different wagers.

If you follow a few stats per day you will be able to build a better understanding around the upcoming NFL season and the ability to use these statistics with your players.

You now have all of the quick tips you need to prepare yourself and your online bookie business for the NFL 2016 season, but don’t just stop there. Prepare your online bookie business with’s premium platform today and start growing your books for NFL season all summer long for only $3 per head pricing.