Online Bookie Tips: Be A Master Agent With These 3 Tips

Screen Shot 2017-07-07 at 10.56.27 AMPay per head agents becoming master agents isn’t as difficult as it sounds. In fact, if an agent follows the 3 tips below, he or she should become a master agent in no time.

Word of caution, the following tips only work if the agent in question has built a profitable sportsbook business.

What it means is that the pay per head agent taking care of his or her business solo is no longer possible.

The best master agents are those that must become master agents. If there’s no reason to become a master agent, don’t worry about these tips.

Tip 1:  Find the Right Per Head Partner

Hopefully, you’ve already found the right pay per head partner. But, if you haven’t, you’ll know.

Companies like WagerSolutions, PayPerHead, and 24-7Bookie, offer dashboards designed for you to grow your business.

Before truly knowing if you should become a master agent, you must know what you’re missing.

Switch to one of the companies listed above if you haven’t done so already. That’s the first tip.

Maybe, you don’t need to become a master agent. You won’t know until the very best PPH tools are at your disposal.

Tip 2:  Get Used to Studying Pay Per Head Reports

This is a must. There’s another reason to sign-up with a company like

With a company like PayPerHead, you get access to several reports that other per head companies don’t offer. Master agents spend most of their time studying reports.

The reason is simple. Master agents work with sub-agents. It’s the sub-agent’s responsibility to provide customer service, find new clients, etc.

What’s the master agent’s responsibility? The master agent’s responsibility is to grow the business.

Studying reports is the first way to start growing your business. Reports give you, the CEO, decision-making information.

Decision-making information is also called actionable information.

Tip 3:  Find the Right Sub-Agents

The final tip, and probably the most important, is to find the right sub-agents.

Just because your friend wants to become a sub-agent, it doesn’t mean that you should hire that friend as a sub-agent.

Per head agents can ruin their businesses by not hiring the right sub-agents.

What qualities does the right sub-agent have?

  1. Honesty
  2. A love to provide great customer service
  3. Good communication skills
  4. Has a small book of business
  5. Doesn’t overindulge in alcohol, other recreational drugs, or gambling
  6. Humility

Becoming a master agent starts with finding the right pay per head partner.

If online bookie agents are currently working with a PPH partner that doesn’t provide all necessary tools to become successful, there’s no reason to even consider becoming a master agent.

PayPerHead has been in the sportsbook business for 20 years and offers industry-leading tools and features (including reports designed for business growth).

Right now, they’re offering their prime package at just $5 per head. They have premium tools pay per head agents need to become master agents.

And, with the 2017 NFL Season around the corner, pay per head agents have the opportunity to grow substantially with the right partner.

If a pay per head agent thinks that he or she is ready to become a master agent, they should speak to a PayPerHead rep today and find out more.

Why Every Pay Per Head Agents Needs A Customizable Dashboard


There are numerous reasons an online bookie might want to become an online agent.

The most important reason is access to valuable software that can help an online bookie maintain an already profitable business.

Some bookmakers then wish to grow their businesses. Other bookmakers only care about maintaining consistent profitability.

Both goals can be determined by the value found in the per head dashboard.

Everything Starts with the Pay Per Head Dashboard

A pay per head dashboard is an agent’s most important tool. The dashboard is the hub of an agent’s entire business.

The dashboard itself can add efficiency to an agent’s organization simply be allowing the agent to work faster.

The best pay per head dashboards allows for customization. Customization can lead to all sorts of important actionable decisions.

Not Every Per Head Agent Works the Same

Why customize a dashboard at all? Not all pay per head agents work the same. Many don’t.

It goes back to the above: some agents wish to maintain consistent profitability while some agents wish to grow their business.

Those are two different goals. An agent that wishes to grow her business might use more promotion techniques.

That agent might want to know if action comes from only a few casual players.

An agent that wishes to maintain her business has a different goal. This agent might want to keep two or three pro players happy month-to-month.

Some agents might have both goals. No matter the goals, agents find the info needed to reach the goals through per head reports.

What Reports are Most Valuable?

All agents are CEOs of their own companies. What CEOs primarily do is study information. Information studied from reports must be actionable.

The best dashboards can do two things. It’s customizable for agents looking to grow their businesses. It also provides presets that allows for day to day maintenance.

Each agent must decide what reports are most valuable based on her goals.

Pre-set option – Excellent per head dashboards have a pre-set option. Pre-set reports should provide all information an online bookie needs to maintain her current client base.

This could be the only information bookmakers need to efficiently run their businesses.

That’s not an issue. But, if bookies wish to grow their businesses, they should consider customizing their dashboards.

Customization option – Great dashboards allow for customization. Pay per head agents can customize their dashboards to display information needed to grow their businesses.

If an agent decides to invest $1,000 into marketing his or her business, it’s important to know where those marketing dollars are best well spent.

That’s just an example of how a customized dashboard can lead to reports that lead to business growth.

Get the Right Per Head Solution

Customizing a dashboard could be exactly what an agent must do to gain information that leads to growth. Agents looking to only maintain their businesses might just use pre-sets.

Those agents should go with a per head company that at least offers a customized dashboard.

Great CEOs change their minds all the time. Pay per head agents that wish to be, or already are, great CEOs should never delete options. offers fully customizable dashboards with over 15 different reports. Per head agents just need to decide which reports are best for them, and what their business plan is.

Right now, pay per head agents can get the industry-leading sportsbook solution for half the price. That’s $6.50 per head for PayPerHead’s prime package.

Join today and experience premium.

How to Recognize Triple Crown Expert Wagering & Keep Your Bottom Line Safe

Screen Shot 2017-05-25 at 7.06.56 PMFor many pay per head agents the Triple Crown of horse racing is when action peaks in the online racebook.

The 3-race Triple Crown, the Kentucky Derby, Preakness, and Belmont, can lead to a ton of action, which most agents can quickly turn into profit.

But, agents can also lose plenty of money during Horse Racing’s Triple Crown. The reason is because professional horseplayers, or Triple Crown experts, pounce on the giant pools for all 3 Triple Crown Races.

Keep your bottom line safe by studying the below information.

Differences Between Expert Horseplayers and Casual Horseplayers

There’s a major difference between expert horseplayers and casual horseplayers. Expert horseplayers always bet more on exotic wagers, trifecta, exacta, superfecta, etc., than they do on straight bets:  win, place, and show.

Expert horseplayers construct tickets. You might see an expert horseplayer create 1 to 3 different superfecta tickets for a single race:

1 w/2, 3, 4 w/2, 3, 4, 5 w/2, 3, 4, 5

2, 3, 4, 5 w/1 w/2, 3, 4 w/2, 3, 4

2, 3, 4 w/2, 3, 4 w/1 w/2, 3, 4

Pro horseplayers spread exotic tickets like the superfecta to keep their cost down and the chances of hitting a big score up. Horseplayers don’t always hit their superfecta tickets.

But, the payouts can be astronomical, like over $75,000 for $1 in the Kentucky Derby, when big time exotic plays do hit.

How Keeping Your Per Head Bottom Line Safe

There are 2 things online bookies can do to prevent a pro horseplayer, or Triple Crown expert, from crippling their businesses.

Set Max Betting Limits on Races – The best way is to prevent pro horseplayers from creating multiple wagers past a specific bet amount.

Allowing, as an example, horseplayers to only invest $200 or $300 any way they want into a single race, significantly cuts the chances of a horseplayer hitting it big.

Set Max Winning Limits on the Race itself – You’re a private business owner. It makes no sense for you not to set max winning limits on the race itself.

There’s no reason any horseplayers that wager through you should make more than $5,000 on any single race.

That’s just an opinion. Your max winning limit threshold could be lower or higher than that. If you set max betting limits on races, and a max winning limit on races, you won’t need to know which of your players are expert Triple Crown Bettors.

There’s only a limited time left to get a 3 week FREE trial of an industry-leading sportsbook management software.’s premium software gives online bookies the tools they need to make the most money during triple crown.

Get the triple the savings during Triple Crown – experience premium and join today.

Online Bookie Tips: How to Keep Casual Players Betting

Screen Shot 2017-05-12 at 1.29.34 PMPay per head agents find out right away that their bookmaking operations are made up of mostly casual players. There are ways to keep casual players happy. Happy casual players bet more.

Find Your Casual Players

To keep casual players happy, bookmakers must first discover their casual players. As a refresher, below is the definition of a pro player and a definition of a casual player:

Pro player – Doesn’t bet often, but when he or she does, the monetary investment of each bet is large. Pro players wager based on money management methods.

Casual player – Won’t bet a large amount. But, bets on more games than a pro player. Might only bet on nationally televised games so that they can watch what they played.

Check Player Activity and Wagers Reports

How do online bookies find casual players? They must first check player activity reports. Player activity reports show who are a bookmakers’ pro players and who are a bookies’ casual players.

Cross-referencing those player activity reports with the wagers reports can lead to powerful assumptions about casual players.

For example, if a casual player suddenly starts betting on the Cleveland Cavaliers to cover the spread only after the playoffs start, that casual player is most likely a LeBron James fan.

He or she isn’t just a Cavaliers fan. If he or she was, action on the Cavs should have flooded the book on a regular basis during the NBA Season.

Utilize Premium Section TV Listings to Find Nationally Televised Games

Casual players prefer to wager on games they can watch. That’s why casual players bet much more on Super Bowl Sunday than they do during any other NFL Sunday.

Pay per head agents should sign up for the Premium Section, study the TV Listings, and send marketing messages to casual players based on TV Listings.

Good customer service is knowing what your customers like. Casual players prefer to wager on games that they can watch.

Don’t Mistreat Casual Players

It’s imperative that agents don’t mistreat casual players. Word of mouth customers come from casual players.

Pro players talk. But, pro players don’t talk as much as casual players talk. Also, casual players never win as much as pro players.

Once a bad reputation about an online bookie gets out, that online bookie could be done for. Always work with casual players when it comes to payments. Agents must make sure to use the hold percentage tool to ensure that casual players don’t get into trouble.

The bottom line is this: smiling casual players are betting casual players. Keep those casual players smiling.

Having the right tools will help online bookies determine who are their pros, and their casuals. offers the industry-leading tools designed to help pay per head agents know their bettors.

Find out what your players are betting, what type of bet, and how much. Determine your casual players and make sure to follow the advice above.

Right now, you can have access to all the premium tools and features that PayPerHead offers for 3 weeks at no cost.

Join and get a 3 week FREE trial of their premium platform. But hurry, before this deal is gone. Experience premium today.

Become a Pay Per Head Agent With The Right Tools and Services

Screen Shot 2017-04-28 at 10.33.52 AMRunning your own sportsbook isn’t easy. The best way to do it is to become a pay per head agent, meaning that you partner with a PPH company.

Only a per head company can provide the necessary software, which leads to the necessary tools with features you need for your company to be competitive in the sports betting industry.

See below for the software, tools and services that you need to run a successful bookmaking operation.

Best Per Head Software

It starts with the software. If the bookmaking software isn’t up to snuff, there’s no reason for online bookies to partner with the PPH company. Great bookmaking software does the following:

Provides a great, malleable, dashboard – The dashboard is the engine of any online bookie agent’s business. Without a fantastic, easy to navigate, dashboard, there’s no way for bookmakers to remain competitive.

Malleable means the ability to change the dashboard to represent what bookmakers wish to see. For example, PayPerHead’s dashboard provides 15+ reports that bookies can decide to see or not to see. The reason malleability is important is because not all bookmakers manage their businesses the same way.

Great pay per head tools – The best PPH tools allow bookie agents to efficiently manage their businesses. Running a business requires an understanding of cash flow.

It’s difficult to know about cash flow, or to control cash flow, in the bookmaking business if agents don’t have tools like the hold percentage tool, or access to something like the layoff account.

The per head tools must have great features – It goes without saying that great PPH tools must have excellent features. For example,’s live bet ticker offers agents the ability to delete bets. It also marks bet amounts via a color scale.

Customer service – The per head company online bookies partner with must provide the absolute best customer service. Players have a ton of options. Only go with a PPH company that provides customer service that’s to your standards.


The key isn’t to choose a pay per head partner. The key is to wisely choose a pay per head partner. By doing so, bookmakers can jumpstart their businesses, remain profitable, and create long lasting organizations.

Triple Crown is almost here, and online bookies who don’t have the right platform are going to miss out on serious cash. offers all options above to their pay per head agents, and online bookies can get a 3 week FREE trial right now.

Get the best tools, and the best partners in the business join PayPerHead today and get your free trial before it’s gone.